People don’t care about advertising, but that’s only half the story

A couple of recent articles caught my eye: one saying that the general public care a toss about advertising and then a rebuttal. Both these got me thinking if the advertising profession worries far too much about its output and impact on society. Undoubtedly, advertising plays a critical role in commerce - brands are built… Continue reading People don’t care about advertising, but that’s only half the story

Honda Civic, Burger King and more: 6 top creative ads of the week

This past week advertising industry trade portals and social media feeds were filled with creative ads on the occasion of International Women's Day. As with most advertising, a majority of them were just adding to the noise. Moreover, only a handful of such occasion-led 'topical' campaigns have a connect to the brand and are relevant… Continue reading Honda Civic, Burger King and more: 6 top creative ads of the week

Volvo, Aviation Gin and more: creative ads of the week

Every week I share a few compelling creative ads which caught my eye. This week's compilation includes a stunt from Volvo Trucks, a TVC from Aviation Gin and more. Volvo: The Tower There is a tendency in advertising to announce the death of advertising every now and then. They'd like to portray some new fad,… Continue reading Volvo, Aviation Gin and more: creative ads of the week

Burger King’s mouldy Whopper, Old Spice and more: 10 top creative ads of the week

This week, there were several attention-grabbing campaigns including the much-debated 'mouldy Whopper' ad from Burger King. However, the percentage of ads which get noticed and recalled is still minuscule compared to the vast amount of commercial messages which go unnoticed every day. Here are a few creative ads which caught my eye this week: Burger… Continue reading Burger King’s mouldy Whopper, Old Spice and more: 10 top creative ads of the week

Citroën, Harley Davidson and more: top creative ads of the week

Advertising industry portals announce and review new campaigns almost on a daily basis. Across hundreds of ads written about in a week, only a handful get attention and traction - pretty much like real life. Here are a few campaigns which caught my eye the week ending February 14, 2020: Citroën: Cello Among SUVs, 'space'… Continue reading Citroën, Harley Davidson and more: top creative ads of the week