Creative ads that catch our attention are a rarity. Most advertising is eminently forgettable and totally ignored by consumers. Only a fraction get noticed and an even smaller number are liked, remembered or even discussed. My weekly compilation of clutter-breaking ads is a small tribute to brand and ad agency teams everywhere. The Ordinary: The Periodic Fable In the digital world, many D2C brands have gained traction fairly quickly (as compared to the years of…
Every week, I attempt to curate a list of creative ads which break through clutter and information overload. In this week’s edition: ads from the US and Australia for Uber, a TVC for an e-commerce brand in Canada and more. Uber: master class in theme advertising and use of a medium Recently, I came across a campaign for Uber in the US which caught my eye in the context of two things (a) creating theme…
A majority of advertising is simply ignored – they are not even noticed. That’s why ads which get noticed amidst media clutter and better still be remembered, talked about and shared need to be celebrated. My weekly compilation of clutter-breaking ads (and occasional rants on advertising) is a small tribute to agency teams everywhere. Kerala Super League: episodic fun League championships have long created fan following. The popularity of IPL in India has spawned a…
I attempt to share a curated list of clutter-breaking creative ads every week. I could not publish one last week and so here’s a round up of ads from the last couple of weeks or so. You can catchup on my past compilations and occasional rants on advertising, here. Uber Eats: Banderas, Jude Law, Bradley Cooper Over the last couple of years, Uber Eats has released some compelling ads to cue that you can order…
Advertising is an interruption to whatever people are doing. It’s first and most important job is to get noticed. A majority of ads are simply ignored. It’s only fair that we celebrate clutter-breaking creative ads that are not just noticed but are also talked about. KFC Thailand: Baby Sanders Collection The context: to celebrate Colonel Sanders’ birthday month, KFC Thailand launched Baby Sanders Collection – a limited-edition series that reimagines Colonel Sanders as six collectible…
Every week I attempt to share a curated list of clutter-breaking and inspiring creative ads from around the world. This week: Kung Fries from Taiwan, Liquid Health from the US, Zeno Health from India and more. McDonald’s Taiwan: Kung Fries Food advertising isn’t always about drool-worthy product & ingredient shots (like in Lurpak). But then you might wonder if McDonald’s and French fries qualify as food. Nevertheless, who are we to judge what’s popular especially…
Every week I attempt to curate a list of clutter breaking creative ads. Occasionally, I comment on topics relevant to the ad industry – moment marketing, working late in advertising, copywriting, life in the 90s ad agency and so on. This week’s list includes ads from Lacoste, Apple and more. Lacoste: From a Crocodile to the GOAT The context: Lacoste launched a new global campaign created to support and pay homage to the famous brand…
My weekly compilation of clutter-breaking creative ads is a tribute to ad agency teams everywhere. I know how difficult it is to get ads approved and be noticed by the public, especially amidst the information & sensory overload. This week, ads from Cadbury Bournville, FeviKwik and more. Cadbury Bournville: made to be enjoyed, not endured Many industry veterans in India lament the decline of English copywriting in India. It is quite rare to see a…
Every week, I attempt to share clutter-breaking creative ideas from around the world. This week, ad for Telstra featuring Steve Buscemi, brilliant on-ground activation for the TV show ‘Educating Yorkshire’ and more. Channel 4: Educating Yorkshire trailer Educating Yorkshire returns to Channel 4 in the UK after a 12-year gap.It is a documentary series that follows the lives of students and teachers at Thornhill Community Academy in Dewsbury, West Yorkshire. The trailer for the new…
Every week, I attempt to publish a curated listed to top new creative ads. This week, ads from Columbia Sportswear, Google Pixel 10 and more. Columbia Sportswear: Engineered for whatever My memory of Columbia Sportswear’s ads are of their print ads from the 1990s. Even though I am not their core target audience, the brand carries premium imagery and aspiration. Their latest ad has created a lot of buzz in social media for good. The…