Most of us display the ‘those were the days’ attitude when we witness trends which are different from what we once used to like. New age music, movies and popular culture is always compared to ‘what once was’. Advertising too is no different. One might argue that everything changes with the times and reflects the […]
Volkswagen, @Maersk, @DisneyIndia and more: 12 compelling creative ads of the week
Every day hundreds of commercial messages are targeted at each one of us. However, only a handful are noticed and an even small number is remembered. Here are a few compelling creative ads which caught my eye during the past week. Volkswagen: a new mission The 50th Anniversary of the Moon Landing saw several brands […]
5 top creative ads of the week: Sentosa, Penguin Classics and more
Commercial messages are all around us – on television, newspapers, billboards, apps and on the web. However, a majority of them go unnoticed. Only a handful are noticed and an even smaller number remembered. Here are a few creative ads which caught my during the past week. Sentosa: Make Time For A Change We live […]
Emirates NBD, SAP and more: 10 top creative ads of the week
Almost 90% of ads are ignored. That’s a fate worse than ads being disliked – in which case, at least they were noticed. Mediocre, run-of-the-mill ads are the ‘normal’ in advertising, resulting in a colossal waste of effort and money. Among the hundreds of commercial messages we see every day (in various formats – print […]
8 top creative ads of the week: McDonald’s, Coca Cola and more
I attempt to compile a list of compelling creative ads, which usually are just a handful among the hundreds of ads we see everyday. Last week, I took a break and shared some notes from a marketing & advertising conference. This week’s compilation includes TV commercials from Savlon, Cadbury’s and print work from McDonald’s among […]
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