Honda Civic, One Show and more: 6 fun creative ads of the week

Every day we come across hundreds of commercial messages. But only a handful are noticed and recalled. Here are a few memorable creative ads from last week. 1. Great Western Railway:  adventure continues Last year, GWR launched a campaign which was given a visual treatment like the Famous Five. The idea is taken forward this …

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Of Nike, higher order benefit and brand purpose

I didn’t know who Colin Kaepernick was until a few days ago. Blame it on my lack of interest beyond cricket. I saw the print version on social media with the line ‘Believe in something even if it means sacrificing everything’. I did not immediately connect with with Nike’s long running ‘Just Do It’ theme. …

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Snickers, Nike and more: 5 top creative ads of the week

Every day we come across hundreds of commercial messages. Most of them aren’t even noticed. Here are a few creative ads which stood out from the clutter for me the last week: a continuing campaign for Snickers, Nike’s reaction on social media regarding a decision taken by the French Open authorities and more. 1. Snickers: …

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