I didn’t know who Colin Kaepernick was until a few days ago. Blame it on my lack of interest beyond cricket. I saw the print version on social media with the line ‘Believe in something even if it means sacrificing everything’. I did not immediately connect with with Nike’s long running ‘Just Do It’ theme. […]
Nike US Open, #DibbaLautaao, Boots and more: 7 top creative ads of the week
This week, I came across two glorious spots from Nike – one welcoming Serena Williams to the US Open and a thematic spot for the brand in Mexico. And then there were few other creative ads including one for a supermarket store in Norway. 1. Nike: Serena Williams There are many longstanding client-agency relationships across […]
Snickers, Nike and more: 5 top creative ads of the week
Every day we come across hundreds of commercial messages. Most of them aren’t even noticed. Here are a few creative ads which stood out from the clutter for me the last week: a continuing campaign for Snickers, Nike’s reaction on social media regarding a decision taken by the French Open authorities and more. 1. Snickers: […]
Aviation Gin, Audi and more: 6 top creative ads of the week
This week’s top picks include Out of Office replies (yes, you read that right) for Aviation Gin and other creative ads for Audi, Pepsi and more. 1. Aviation Gin: Out of Office replies I wrote about Aviation Gin’s ads featuring Ryan Reynolds earlier this year. The marketing of the brand is in top gear with […]
Dove ‘I’m Fine’, Land Rover and more: 6 top creative ads of the week
The first job of advertising is to get noticed. If not noticed, everything else (engagement, sharing, ‘conversation’ etc.,) is academic. Here are a few creative ads which I noticed over the last week or so. 1. Dove: I’m Fine Ever since they launched the ‘Real Beauty’ campaign, I have been amazed at the various dimensions […]
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