Adobe, iPhone 11, McDonald’s and more: creative ads of the week

In my last week's compilation, I missed out on a couple of charming Super Bowl spots, notably from Jeep and Google. Aside from them, here are a few creative ads which caught my eye this week. McDonald's: late night Visual puns using elements strongly associated with the brands are not new to McDonald's - as… Continue reading Adobe, iPhone 11, McDonald’s and more: creative ads of the week

6 top creative ads of the week: Alexa, #GoodAtLife, @MumbaiPolice and more

Every week I attempt to share clutter breaking creative ads. As many pundits have pointed out, the real test of an ad is its noticeability. If it is not noticed, everything else - the strategy & creative process and media investments are just of academic interest. Here are a few picks from this week: Alexa:… Continue reading 6 top creative ads of the week: Alexa, #GoodAtLife, @MumbaiPolice and more

Heineken, KitKat, Swiggy and more: creative ads of the week

Every week, I attempt to share a few clutter breaking creative ads which caught my attention. Over the last ten years, I have shared views on topics pertaining to advertising too. Here's my collection for the week ending January 17, 2020: Heineken: Daniel Craig vs James Bond When you have to use a celebrity like… Continue reading Heineken, KitKat, Swiggy and more: creative ads of the week

Burger King, @booking and more: 3 creative ads of the week

Noticeability is the first test any advertisement has to pass. Research shows that a majority of ads go un-noticed thus leading to huge waste of marketing investments. Only a handful of ads get noticed and more importantly are recalled or remembered. Every week I attempt to share a few clutter-breaking creative ads. Here are a… Continue reading Burger King, @booking and more: 3 creative ads of the week

iPhone 11 Pro’s ‘Snowbrawl’, Aviation Gin’s smart response to Peloton ad: 4 creative ads of the week

The first and most relevant task of advertising is to get noticed. If that is not achieved discussions on creativity and relevance are secondary. A majority of ads - be it in the online or offline world, are simply ignored. In today's context the timeless truth of an advert having to break the clutter of… Continue reading iPhone 11 Pro’s ‘Snowbrawl’, Aviation Gin’s smart response to Peloton ad: 4 creative ads of the week