Some of my weekly picks of creative ads include work from the ‘new media’ world incorporating technologies like facial recognition or machine learning. This week’s list includes good old fashioned TV commercials and print ads. Sony Bravia: Desert Water In a category where a discernible product differentiation is difficult to achieve, Sony has introduced a […]
Apple ‘Behind the Music’, @Warburtons and more: 8 top creative ads of the week
Every week, I attempt to share a short compilation of creative ads which caught my eye recently. The attempt is to acknowledge the hugely difficult task of creating compelling commercial ‘entertainment’ which is not ignored – as most ads are. This week’s list includes TVCs from Apple, Warburtons and Google among others. Apple: Behind the […]
In-house #advertising creative teams: getting the best of both worlds
Recently, an article highlighted how several new-age brands in India have put together internal creative units citing quick turnaround time, more control over content & easy access to all company verticals as key benefits. Over the years, advertisers have sought more attention – in terms of time & resources from their ad agency partners especially if […]
Apple, AT&T and more: 5 top creative ads of the week and a blast from the past
It’s not been a week of rich pickings when it came to clutter-breaking creative ads this week. My picks include TV spots from Apple on the occasion of Earth Day, AT&T about the future of technology and a blast from the past from Tide. Apple: Don’t Mess With Mother ‘Seeing is believing’ when it comes […]
7 top creative ads of the week: IKEA, Samsonite India and more
My weekly pick of compelling creative ads includes an outdoor campaign from IKEA in the UK, a call from Samsonite urging people in India to cast their vote even if it means travelling to another state or city and more. IKEA: Steps In advertising some categories and tasks are considered ‘boring’ – typically industrial products […]
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