Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more.
Uber Eats: who could cook at a time like this?
Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling cliched the context works as he chides people for cooking food during the FIFA World Cup matches instead of ordering in from Uber Eats.
Agency: Mother
TESCO: Whoosh
TESCO’s quick commerce service ‘Whoosh’ (loved the brand name) claims it is ‘Serious Delivery’ based on the insight that seemingly trivial ingredients or groceries like wet wipes or pickles are the most important things for those ordering in at that point in time. The mock serious voice over and the movie trailer like delivery make it an engaging watch.
Agency: BBH
Loved the static imagery on the outdoor too.
The Hindu: dial 1098
Very often we forget the contact numbers of emergency services. A new print ad on the occasion of ‘World Day Against Child Labour’ cleverly highlights the number to report incidents of child labour.
Agency: Talented
New York Lottery: can you imagine?
‘Hey you never know‘ was a classic tagline for New York Lottery which captured the essence of the mindset which triggers a lottery ticket purchase – one of hope. A new brand campaign invites New Yorkers into a world where imagination takes over – inviting them to dream of extraordinary situations triggered by everyday objects.
Agency: McCann
Wimbledon: beauty meets battle
At first watch, I wasn’t too enthused by the 2026 Wimbledon film. But this context made me appreciate the strategy and creative idea.
Seen through the eyes of a Holly Blue butterfly, the film captures the unique contrast at the heart of Wimbledon, where the elegance of tennis in an English garden meets the athletic intensity of the game, while players push themselves to their limits in pursuit of victory.
Agency: VCCP
Taylors of Harrogate: coffee puns
Some fantastic copywriting for Taylors of Harrogate – a British tea and coffee brand. Among their brands is a ‘Downright decent coffee’. A set of three films aims to establish a connect with fellow coffee aficionados who deeply love coffee so much as to be obsessed about it. The films have some great lines: ‘if your boss asks you to take notes and you reply ‘chocolate and a tad citrus‘, ‘your idea of a Sunday roast comes in a cup” and ‘think of a medium-roast blend when someone mentions the daily grind”. Loved them.
Agency: Lucky Generals
Raylo: subscription for tech
Tech subscription services are an answer to what is a common anxiety in the digital world: obsolescence. Raylo is a UK brand which cleverly pitches the service with a loaded promise: ‘Because something better always comes along.’ The situation of someone dumping a gadget personified as a partner is hilarious and drives home the point well.
Agency: Stink Studios
The Martini Man: Jonathan Bailey
The martini has been part of popular culture for decades. James Bond’s famous order of a “vodka martini, shaken, not stirred”, the three-martini lunch in the ad agency world from the Mad Men era have all given the drink an exalted status. A charming new film introduces actor Jonathan Bailey as The Martini Man going through rituals to suit the role.
Agency: New Commercial Arts
Spark Telecom New Zealand: we help stop scams
Telecom brands in Australia and India have positioned themselves as gatekeepers of phone security by promoting their ‘spam alert’ services. A new film from Spark in New Zealand brings alive various forms of scam artistes as animated gangs that try to attack consumers who are then foiled by the telecom service.
Agency: Colenso BBDO
Lagunitas: Iron Maiden Beer Roadie
The legendary heavy metal band, Iron Maiden is celebrating its 50th anniversary in 2026. They are now teaming up with Lagunitas Brewing Company to launch a new Trooper West Coast IPA created specifically for American beer drinkers, and “brewed for loud nights,”
To make the launch even more memorable, one lucky fan will be chosen as the brand’s first-ever Beer Roadie, receiving brewery training before joining select stops on the band’s upcoming U.S. tour and working at special pre-show events.
A film announces the promotion with ‘anyone can become a beer roadie’ claim and uses humour to portray the classic resignation scenario.
Agency: Otherwise
XYXX: if baniyans were bras
Women are subjected to ogling, scrutiny and double standards over their attire. In a category dominated by male celebrity machismo, XYXX’s latest campaign for their baniyans uses a role reversal as technique: what if they are judged the same way women are often judged for visible bra straps. The result is an engaging, thought-provoking film that does a great job of creating brand awareness and sparking a discussion on the larger issue of male double standards.
Which one was your favourite? Do comment in.
