Advertising

Liberty Foundation ads – help unlock the potential of children in poverty

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What if the person with the potential to cure cancer can’t afford an education?‘ asks this powerful ad for Liberty Foundation, UK. I found the headline searing, thought provoking and most likely to result in an action from the reader. The ad is part of a campaign for The Liberty Foundation, which helps create brighter futures for children living in poverty in Belize, Central America. The ads seek donations to continue the charity work.

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Agency: RKCR/Y&R

Loved the thought provoking lines, the art direction and the photography.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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