‘What if the person with the potential to cure cancer can’t afford an education?‘ asks this powerful ad for Liberty Foundation, UK. I found the headline searing, thought provoking and most likely to result in an action from the reader. The ad is part of a campaign for The Liberty Foundation, which helps create brighter futures for children living in poverty in Belize, Central America. The ads seek donations to continue the charity work.
Loved the thought provoking lines, the art direction and the photography.