News from Cannes Lions dominates the advertising world this time of the year. While ‘digital’ driven ideas get their fair share of attention I always look out for the traditional print and outdoor creatives which stand out. Here are a few which caught my eye in the Print and Outdoor categories (in no particular order):
1. AXA Health Insurance
Nice combination of a headline which stops you on your tracks and a reveal which brings a smile.
Agency: Publicis Conseil
2. Twitter
Hashtag culture is part of our lives – even outside of Twitter, which started the trend. This campaign captures the power of the medium as an intrinsic part of social discourse.
Agency: In-house
3. Kiwi shoe polish
A clever campaign to bring attention to a category which you would have never associate with these visuals. I am still not clear as to how it impacts the business aside from bringing attention to the brand. More about it here.
Agency: Ogilvy & Mather
4. Toys Center: Jenga skills
An unexpected link drawn between our behaviour and Jenga.
Agency: DDB, Chile
5. Volkswagen: car parking
Stretching the main benefit ( ‘As easy as…’) is a creative tool commonly used and it works very well here.
Agency: DDB, Germany
6. JBL: headphones
A visually striking way to convey that JBL headphones can help you shut out the world.
Agency: Cheil Worldwide
7. Alcoholics Anonymous
The apparently ‘confusing’ headline drives home the point that the Alcoholics Anonymous group are full of regular folks and not just ‘alcoholics’.
Agency: JWT, Brazil
8. Der Tagesspiegel
This campaign has been shared on social media widely and the visually striking image makes it stand out from the clutter.
Agency: Scholz & Friends
9. Getty Images
Makes you want to look away and that’s the power of a visual
Agency: DDB, Argentina
10. Volkswagen: SUV
A campaign for an SUV which breaks the convention of showing rough terrain and the great outdoors. Loved the long copy.
Agency: DDB, Germany
All images sourced from the Cannes Lions website and Ads of the World. Which one was your favourite? Comment in.
