This campaign has ‘simple, clear and unexpected’ written all over it. I first saw the brand name – Dial Hand Sanitizer in my RSS feed reader and when the visual came up, it brought a smile.
Advertising Agency: TBWA\RAAD Dubai, UAE. Via Ads of the World.
Thankfully it is not an obscure or fictitious brand. Hope this campaign ran in mainline media and did some good for the brand. Any inputs from our readers in the Gulf?