One-off ads – those linked to a particular occasion or event, usually present a creative opportunity. Typical examples would be airlines announcing a new destination, a brand unveiling their association with a particular event etc. In the US, Halloween is one such occasion where brands see a creative opportunity. These ads from Universal Studios, on the occasion of the screening of Friday the 13th, brought a smile to my face.
Via Ads of the World
Simply loved the way the Art Direction has taken the concept to another level.