KamaSutra condoms have set up the ‘Send some rubber‘ website through which you can send a virtual rubber, with a message to a friend. And the next time your friend types the word ‘sex’ while surfing, messaging or chatting, the rubber you choose will drop down with the message you wrote.
So the attempt is to build awareness and stay ‘on mind’ even if the rubber is not in the pocket. Interesting, but a bit too intrusive? Aren’t there enough pop-ups on a PC already – from Adobe Reader to your Virus Scans, everything seems to pop up at inappropriate moments. And most PC applications – IM clients, Real Player have this nasty habit of automatically opening when your machine boots up. I haven’t seen the site being promoted online but this is a good way of taking leadership stance.
Aside: the website is creation of friends at Hungry & Foolish. Do check them out.