McDonald’s: late night
Visual puns using elements strongly associated with the brands are not new to McDonald’s – as evident from this 2009 advert. A new campaign to highlight ‘late night’ opening times carries on the tradition. Done well, such ads evoke a smile and subliminally build affinity towards the brand.
Agency: Leo Burnett, Italy
iPhone 11: night mode
My bias for all things Apple aside, I like the way the brand invests consistently in an idea if it benefits the brand both in terms of sales and brand equity. ‘Shot on iPhone’ – highlighting actual images taken by users was a clever way of showcasing how good the phone camera was. The same idea has been extended to the night mode feature of iPhone 11 letting the actual images do the talking.
Great Western Railway: jetpack
Nostalgia is a powerful emotion. The target audience of Great Western Railway in the UK will surely have positive memories of The Famous Five books with their distinct cover illustrations. The brand has been consistently using that design code and a sense of adventure as the anchor in their campaigns over the years. The latest TVC is just as fun as the earlier ones and conveys the magic of train travel effectively.
Adobe: creativity for all
The creative community – including advertising agencies and film makers will form a key audience during the Academy Awards telecast. A new ad from Adobe is a trippy tribute to creative professionals everywhere showcasing their work and the role of the software in such creations.
Agency: Goodby Silverstein & Partners
Jeep: Groundhog Day
The backstory of how Bill Murray was chosen as the protagonist for the Jeep ad, during this year’s Super Bowl event (which happened to fall on Groundhog Day) makes for fascinating reading. For non-Americans such as yours truly the penny dropped late on this and one can see why this is marketing genius.
Ancient & Modern: announcer ad
In the UK, a trio of advertising’s most senior figures – one of them in his 70s, have come together to launch, Ancient & Modern – an ad agency. Their announcer ad makes for great reading, brings a smile and likely to drive home the benefit of working with such to clients.
Heineken: Cheers to all
We are all victims of some sort of stereotyping. Women, especially are assumed to have certain kind of drink on social occasions or are expected not to pick up the bill. A new ad from Heineken brings alive such situations with subtle humour and a non-preachy execution. Loved it.
Agency: Publicis, Italy
Which one was your favourite? Do comment in.