My weekly compilation of clutter-breaking creative ads is a tribute to ad agency teams everywhere. I know how difficult it is to get ads approved and be noticed by the public, especially amidst the information & sensory overload. This week, ads from Cadbury Bournville, FeviKwik and more. Cadbury Bournville: made to be enjoyed, not endured Many industry veterans in India lament the decline of English copywriting in India. It is quite rare to see a…
Almost every week I attempt to publish a curated list of creative ads. In this week’s compilation ads from Veeba, Australian Lamb and more. Veeba: mehnat ka phal (the fruit of hard work) We often see ads featuring a clichéd montage of protagonists perform great physical tasks, to cue athleticism or achievement. In contrast we’ve got a set of ads from Veeba sauces promising great reward even for not-so-great when we are at our clumsy…
Every week I attempt to share a curated list of clutter breaking creative ads. The first and most important task of creating ads is to be noticed by the right, relevant audience. Aspects like memorability, and driving a behavioural or mindset change come later. Here are a few campaigns & issues which caught my this past week or so: TUBI: more popular than At Trikaya – my first ad agency, there used to be the…
Every week I attempt to compile a collection of clutter-breaking creative ads. Here are a few which caught my eye this past week or so. Monzo: money feels different Europe is considered a pioneer in offering digital-only banking services. I have heard of brands like Revolut and Monzo before. Compared to traditional brick & mortar branch-banking based legacy brands, these services promises ease of use and personalisation as core benefits. The concepts of a physically…
The process of creating advertising is not as easy as it might look to the outside world. Creative ads are those which still get noticed despite challenges like vague briefs, whimsical approval system and such like. My weekly compilation of creative ads is a small tribute to agencies & brand teams. This week, views on current advertising trends and a collection of creative ads. The moment marketing bug The moment marketing trend is driven by…
Every week, I attempt to share a compilation of creative ads. Breaking through the clutter and getting noticed by the intended consumer is the first and most important task of any ad. Parameters and metrics kick in later. Herewith a few ads which caught my attention this past week or so. Urban Company: Chhoti Soch The gig economy has given rise to some interesting business models – folks who stand in a queue for you,…
Contrary to popular belief, people don’t hate advertising. They hate annoying ads. But most of the time, people ignore ads. That’s a fate worse than being disliked. Creative ads are fun to watch, enjoyed and even shared on social media or messaging platforms. Every week, I attempt to share a compilation of clutter-breaking creatives to acknowledge the effort that goes into such advertising. Lays: Chip Cam with David Beckham & Thierry Henry Advertising works best…
Every week, I attempt to share a compilation of creative ads which get noticed and convey a relevant message in an interesting fashion. Here are some ads which caught my eye this past week or so. iPhone: check in Deciphering the difference between a feature of a product or its and its resultant benefit is a key skill that very few communication planners, creatives and brands have mastered. For example, it’s quite natural to view…
We all love lists. It helps us save the trouble of researching by presenting bite-sized information that we can quickly digest. Among lists, a count down of sorts increases engagement and debate. Between now and end of the year, there will be lists & ranking across categories – Top 10 movies, news events and so on. My picks for best ad campaigns of 2023 comes in two parts. This list covers ads which I featured…
Every week I attempt to share creative ads that manage to break through the clutter and drive home the intended message in an engaging manner. It’s a commendable achievement as a majority of ads simply go unnoticed. Here are my picks from this week: Iceland Air: hard to leave Choosing a travel destination for holidaying is a high-involvement decision. Much research goes into it and the needs & tastes of many have to be taken…