Mostly the good bits on advertising & branding.
Every day we come across hundreds of commercial messages. But only a handful are noticed and recalled. Here are a few memorable creative ads from last week. 1. Great Western Railway: adventure continues Last year, GWR launched a campaign which was given a visual treatment like the Famous Five. The idea is taken forward this […]
Hundreds of commercial messages compete for our attention every day. But very few can be called creative ads – they are usually the ones which get noticed (the first pass of any communication). Here are a few which caught my last week: 1. Stabilo: highlight the remarkable Over the years, the category of highlighters have […]
The advertising & marketing industry trade portals were busy showcasing creative ads from Cannes Lions 2018, over the last two weeks. Despite the prevalence of made-for-award campaigns usually for ‘social good’ the award show is an opportunity to learn about new crafts & techniques and simply be inspired by the power of creative minds. I […]
We come across hundred of commercial messages in a day and only a handful are noticed. A visual delight for Lurpak in a TV commercial, superbly executed photography and art direction for Hong Kong Ballet and more are part of my creative picks of the week. 1. Lurpak: Smooth Every major category in advertising has […]
This week’s pick of creative ideas include a mammoth idea – beyond just a TV commercial from BBC for the upcoming 2018 FIFA World Cup, a creative print ad for IKEA and more. 1. BBC: 2018 FIFA World Cup When it comes to creating buzz around a sporting event, especially one which is a recurring […]