The pre-launch hype around Microsoft Bing conveyed the thought that it is not just a search engine but helps you make decisions. I thought it was smart positioning, creating a hook to at least try the brand out in the wake of a competing brand that stands for search. It has the potential to create some dissonance about Google. Key word being, potential.
The lofty platform of ‘helps you make decisions’ is in a way, contra to how ‘search’ is used. When someone is searching for Katrina Kaif he isn’t making a decision. He is just seeking information – hopefully the speed, precision and the depth of results will surprise him. When you are hunting for the right hotel in Jaipur you are making a decision. I typed in ‘Jaipur Hotels’ just for a lark on both Bing and Google. See any difference?
Ok, I haven’t done an exhaustive comparison of Bing with others, but initial impression matters. Does it fit in with the Decision Engine platform? Or is it just another search engine?