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Nissan Rogue, Amul, Liberty Mutual and more: 5 creative ads of the week

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Every week, I attempt to compile a list of ads which caught my eye in the recent past. Here’s a collection of interesting creative ads for week ending June 26, 2019. Nissan Rogue: Distraction Whether it is an exaggerated depiction of today’s reality or a glimpse into the future – the distracted world where everyone is peering into their phones seems very real. In this world...

Idea, craft and charm: creative print ads from the past

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Most of us display the ‘those were the days’ attitude when we witness trends which are different from what we once used to like. New age music, movies and popular culture is always compared to ‘what once was’. Advertising too is no different. One might argue that everything changes with the times and reflects the current social context. Advertising is no different and is...

Volkswagen, @Maersk, @DisneyIndia and more: 12 compelling creative ads of the week

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Every day hundreds of commercial messages are targeted at each one of us. However, only a handful are noticed and an even small number is remembered. Here are a few compelling creative ads which caught my eye during the past week. Volkswagen: a new mission The 50th Anniversary of the Moon Landing saw several brands trying to forge an association. Many of them were force fits and seem to be done...

Emirates NBD, SAP and more: 10 top creative ads of the week

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Almost 90% of ads are ignored. That’s a fate worse than ads being disliked – in which case, at least they were noticed. Mediocre, run-of-the-mill ads are the ‘normal’ in advertising, resulting in a colossal waste of effort and money. Among the hundreds of commercial messages we see every day (in various formats – print ads, TV spots, outdoor, Instagram posts, tweets)...

Coke’s print ad which you can ‘hear’ and other top creative ads of the week

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If an ad is not noticed, everything else is academic. Unfortunately, a majority of the ads go un-noticed. Among the few which catch our attention, only a smaller number remain memorable. Here are a few creative ads which caught my eye this week: Coke: a print ad you can hear The human brain is conditioned to imbibe the familiar in such a manner that it automatically evokes visual and other...

Don’t Get Robbed by Your Bank, @HaloTopCreamery and more: top creative ads of the week

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Just as last week, there were some rich pickings in creative ads this week too. A refreshing new perspective on banking services, a hilarious execution to position ‘ice cream for adults’ and more. Axos Bank: Banker Robbers Bank robberies are situations one is familiar with thanks to movies and ads. Here’s an ad with turns that scenario on its head portraying bankers as robbers...

Hennessy X.O, Bournvita and more: 6 top creative ads of the week

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Everyday I check a few portals which publish latest advertising work from across the globe. Needless to say, only a handful are noticed, remembered and appreciated. When the count of such ads is really low by the weekend I diligently look for interesting new work. This was one such week where one had to search for good work to share. Here are a few of my picks: 1.Hennessy X.O: The Seven Worlds...

Honda Civic, One Show and more: 6 fun creative ads of the week

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Every day we come across hundreds of commercial messages. But only a handful are noticed and recalled. Here are a few memorable creative ads from last week. 1. Great Western Railway:  adventure continues Last year, GWR launched a campaign which was given a visual treatment like the Famous Five. The idea is taken forward this year too in a new ‘adventure’. The story conveys a...

Stabilo highlighter, KFC ‘Neymar’ and more: 9 top creative ads of the week

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Hundreds of commercial messages compete for our attention every day. But very few can be called creative ads – they are usually the ones which get noticed (the first pass of any communication). Here are a few which caught my last week: 1. Stabilo: highlight the remarkable Over the years, the category of highlighters have seen many creative expressions to dramatise the generic benefit of the...

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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