I was expecting to see surfeit of ads pledging support to the Black Lives Matter movement or something related to COVID-19 – either about social distancing or bouncing back once the crisis is over. Surprisingly, I noticed a handful of compelling creative ads from Sky Sports, ITV and a few others last week: Sky Sports: The Comeback Many sports themed films – from athletic footwear to energy drinks have a template of sorts. They have…
The current COVID-19 global crisis is unprecedented and incomparable in terms of crisis communication. There perhaps has been no single global pandemic or crisis affecting virtually all countries, citizens and enterprises. All previous crises were limited to a company (e.g. Maggi, Cadbury’s) or a category at best. In company-specific issues, they addressed product concerns on time (recalling, for example) and most importantly did not stop communicating. They communicated to give reassurance (e.g Amitabh Bachchan and…
In my last week’s compilation, I missed out on a couple of charming Super Bowl spots, notably from Jeep and Google. Aside from them, here are a few creative ads which caught my eye this week. McDonald’s: late night Visual puns using elements strongly associated with the brands are not new to McDonald’s – as evident from this 2009 advert. A new campaign to highlight ‘late night’ opening times carries on the tradition. Done well,…
Every week, I attempt to compile a list of clutter-breaking creative ads with some commentary of my own. You can look at some of the older posts here. This week’s compilation includes an offbeat Christmas film, an inspiring campaign for a service brand from Ireland, among others. Ruavieja: Escape Maybe it was my ad agency background, but I could guess the metaphor when the protagonist discovers the slip from under his prison door. Spanish liqueur…
Most advertising goes unnoticed. Only a handful manage to break the clutter, get noticed and better still, remembered. Every week, I attempt to share a few compelling ads which caught my eye. This week, the collection of creative ads include TV spots from Marmite, Smirnoff and BMW among others. Marmite: Mind Control There have been several iconic campaigns for Marmite over the years – the common thread among them being the focus on its polarising…
Every week, I attempt to share a compilation of compelling creative ads with a comment or two. Sometimes one come across ads which immediately evoke an urge to share; but mostly one has to sift through several ad portals to shortlist a handful – pretty much like how we simply ignore most advertising. Here are a few which caught my eye: Fevicol: sofa Industrial product advertising is traditionally considered to be ‘boring’. Glue used by…
Every day hundreds of commercial messages are targeted at us. However, only a handful of them are noticed. An even smaller number is remembered and recalled correctly. Every week, I attempt to share a few compelling creative ads which caught my eye. Here are a few for the week ending August 9, 2019. Vegemite – Marmite spat The Ashes – a cricketing duel between Australia and England is underway currently. Marmite, the yeast extract brand…
Every day we all see hundreds of ads but hardly notice a handful. Only a small portion of ads are noticed and an even smaller number is memorable. Every week, I attempt to compile a list of compelling creative ads which caught my attention – made me smile, laugh or empathise. Here are a few from week ending August 2nd, 2019. The Great British Bake Off: trailer In 2017, the trailer for the hugely popular…
Every week, I attempt to compile a list of ads which caught my eye in the recent past. Here’s a collection of interesting creative ads for week ending June 26, 2019. Nissan Rogue: Distraction Whether it is an exaggerated depiction of today’s reality or a glimpse into the future – the distracted world where everyone is peering into their phones seems very real. In this world, Nissan Rogue’s safety features such as an emergency braking…
Most of us display the ‘those were the days’ attitude when we witness trends which are different from what we once used to like. New age music, movies and popular culture is always compared to ‘what once was’. Advertising too is no different. One might argue that everything changes with the times and reflects the current social context. Advertising is no different and is also reflective of the influence of technology and media consumption habits.…