Most advertising goes unnoticed. Only a handful manage to break the clutter, get noticed and better still, remembered. Every week, I attempt to share a few compelling ads which caught my eye. This week, the collection of creative ads include TV spots from Marmite, Smirnoff and BMW among others. Marmite: Mind Control There have been several iconic campaigns for Marmite over the years – the common thread among them being the focus on its polarising…
Every week, I attempt to share a compilation of compelling creative ads with a comment or two. Sometimes one come across ads which immediately evoke an urge to share; but mostly one has to sift through several ad portals to shortlist a handful – pretty much like how we simply ignore most advertising. Here are a few which caught my eye: Fevicol: sofa Industrial product advertising is traditionally considered to be ‘boring’. Glue used by…
Every day hundreds of commercial messages are targeted at us. However, only a handful of them are noticed. An even smaller number is remembered and recalled correctly. Every week, I attempt to share a few compelling creative ads which caught my eye. Here are a few for the week ending August 9, 2019. Vegemite – Marmite spat The Ashes – a cricketing duel between Australia and England is underway currently. Marmite, the yeast extract brand…
Every day we all see hundreds of ads but hardly notice a handful. Only a small portion of ads are noticed and an even smaller number is memorable. Every week, I attempt to compile a list of compelling creative ads which caught my attention – made me smile, laugh or empathise. Here are a few from week ending August 2nd, 2019. The Great British Bake Off: trailer In 2017, the trailer for the hugely popular…
Every week, I attempt to compile a list of ads which caught my eye in the recent past. Here’s a collection of interesting creative ads for week ending June 26, 2019. Nissan Rogue: Distraction Whether it is an exaggerated depiction of today’s reality or a glimpse into the future – the distracted world where everyone is peering into their phones seems very real. In this world, Nissan Rogue’s safety features such as an emergency braking…
Most of us display the ‘those were the days’ attitude when we witness trends which are different from what we once used to like. New age music, movies and popular culture is always compared to ‘what once was’. Advertising too is no different. One might argue that everything changes with the times and reflects the current social context. Advertising is no different and is also reflective of the influence of technology and media consumption habits.…
Every day hundreds of commercial messages are targeted at each one of us. However, only a handful are noticed and an even small number is remembered. Here are a few compelling creative ads which caught my eye during the past week. Volkswagen: a new mission The 50th Anniversary of the Moon Landing saw several brands trying to forge an association. Many of them were force fits and seem to be done with the objective of…
Almost 90% of ads are ignored. That’s a fate worse than ads being disliked – in which case, at least they were noticed. Mediocre, run-of-the-mill ads are the ‘normal’ in advertising, resulting in a colossal waste of effort and money. Among the hundreds of commercial messages we see every day (in various formats – print ads, TV spots, outdoor, Instagram posts, tweets) only a handful are noticed and an even smaller number, remembered. Every week,…
If an ad is not noticed, everything else is academic. Unfortunately, a majority of the ads go un-noticed. Among the few which catch our attention, only a smaller number remain memorable. Here are a few creative ads which caught my eye this week: Coke: a print ad you can hear The human brain is conditioned to imbibe the familiar in such a manner that it automatically evokes visual and other sensory cues associated with it.…
Just as last week, there were some rich pickings in creative ads this week too. A refreshing new perspective on banking services, a hilarious execution to position ‘ice cream for adults’ and more. Axos Bank: Banker Robbers Bank robberies are situations one is familiar with thanks to movies and ads. Here’s an ad with turns that scenario on its head portraying bankers as robbers. It is an arresting (no pun intended) idea to dramatise the…