Loved this new TV commercial from Switzerland Tourism. The attempt is to convey that Switzerland offers more than just mountains – its cities too pack in a lot.
Loved the casting, music and the lack of ‘explanation’ through voice over. Sure to get repeat views – imagine a bunch of old, village bumpkins getting that.
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cc: @Shivya Switzerland – more than just mountains http://goo.gl/fb/mNT1r #advertising (via @bhatnaturally)
Tourism promos- my favourite: heres a Switzerland Tourism commercial http://www.lbhat.com/advertising/switzerland-more…