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Switzerland – more than just mountains

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Loved this new TV commercial from Switzerland Tourism. The attempt is to convey that Switzerland offers more than just mountains – its cities too pack in a lot.

 

Loved the casting, music and the lack of ‘explanation’ through voice over. Sure to get repeat views – imagine a bunch of old, village bumpkins getting that.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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