AT&T #ghostbombing: making tech ads fun

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The feature: a new HTC phone, lets you take photo-stills from their videos. Benefit: you can pull stills from video. With that as a premise, BBDO New York has created a campaign that reflects new media realities for advertisers.

Agency: BBDO, New York

I like the fun, almost self-deprecating tone: ‘apparently ghosts have been photobombing us for decades. But we didn’t have a way to catch them in the act — until now. Thanks to the HTC One X, you can pull stills from video and say boo back to those paranormal pranksters’. And with photobombing being both an irritant and source of humour, the idea is relevant, share-worthy and ‘trending’ friendly with a creative hashtag too.

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