A series of ads for a Canadian brand Focusyl,’an all-natural supplement that provides an immediate increase in focus and mental performance‘ are doing the rounds of ad blogs.
Agency: Red Lion
I thought these were great examples of (a) lines blurring between TV and ‘news’ (b) how to make effective short-duration ads and get clients to love you for it . Check out the ‘press release‘ here.
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RT @bhatnaturally: Focusyl: brilliant use of TV, blurs line between ad and news: http://t.co/yuVSX3J3
Focusyl: brilliant use of TV, blurs line between ad and news http://t.co/W4xqVcWF
@bhatnaturally You like it? Hmm, i thought it was INCREDIBLY boring.
RT @bhatnaturally: Focusyl: brilliant use of TV, blurs line between ad and news http://t.co/qhwG2CGP