Focusyl: brilliant use of TV, blurs line between ad and news

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A series of ads for a Canadian brand Focusyl,’an all-natural supplement that provides an immediate increase in focus and mental performance‘  are doing the rounds of ad blogs.

Agency: Red Lion 

I thought these were great examples of (a) lines blurring between TV and ‘news’ (b) how to make effective short-duration ads and get clients to love you for it . Check out the ‘press release‘ here.

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