Cadburys Eclairs explodes in your face

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Came across this Tamil commercial for Cadburys Eclairs, dramatizing the burst of chocolate in the mouth.

The two devices – a lit cracker and the chocolate explosion – work well, the former building intrigue and the latter being a literal take on the chocolate explosion. A huge departure from the earlier juvenile ‘very useful‘ ad though. But isn’t eclairs a chewy, done-in-a-minute product form? Doesn’t this build huge expectations on the product experience?

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  1. Which is the Western Classical bit that is being played?


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