The ads for lingerie brands on Indian print media pretty much look the same. One can easily replace the logo of one brand with another and no one would be able to tell the difference. I also happen to see the TV ad for Enamor (link sent by @didyouknow) on YouTube. Wonder how women feel when watching these ads on the telly, with the family.
Contrast the world of Enamor with this Italian ad for Lovable.
What worked was the subtle humour and the twist to the research insight about lingerie usage. No?