Le Monde: the world according to Berlusconi

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Earlier this month, the TV ad for Le Monde magazine made the rounds of ad blogs. I thought it got talked about mainly because it mentioned Berlusconi – the idea by itself was not out of the world. Various publications have used the route of ‘celebrities’ world view’  – George Bush being their favourite whipping boy. The print ad for Le Monde won a Silver at the Epica Awards, 2009.

Le Monde Print Ad - Berlusconi

Agency: Publicis Conseil, Paris. See larger image here.

Politicians who are in the news for being bad boys are good for creating buzz in advertising. Wonder if any Indian politician will allow such?

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