Auping ventilating pillows: Dutch humour


TV commercials where the product’s attribute or benefit are built into the core of the script are usually stand outs. This one is no different. The TV spot for Auping pillows & duvets dramatizes the benefit of ventilation. And the self deprecating humour, albeit with a Western appeal, works.

Agency: Selmore, Amsterdam. The commercial won a Silver at the Epica Awards, 2009.

Add comment

By bhatnaturally

Follow Me

About Me


Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

Random Posts