Auping ventilating pillows: Dutch humour

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TV commercials where the product’s attribute or benefit are built into the core of the script are usually stand outs. This one is no different. The TV spot for Auping pillows & duvets dramatizes the benefit of ventilation. And the self deprecating humour, albeit with a Western appeal, works.

Agency: Selmore, Amsterdam. The commercial won a Silver at the Epica Awards, 2009.

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