Volkswagen Up: car advertising cliches taken for a ride

Loved the lines in this campaign for Volkswagen Up! (a ‘city car’ according to Wikipedia). Not only are the lines crafted well they take subtle digs at the cliches of car advertising.

Volkswagen Up

volkswagen-volkswagen-up-women-corporate-parents-wind-print-370174-adeevee

volkswagen-volkswagen-up-women-corporate-parents-wind-print-370175-adeevee

volkswagen-volkswagen-up-women-corporate-parents-wind-print-370176-adeevee

Agency: Ogilvy & Mather. Via.

The idea of a no-nonsense, efficient car is driven home.

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Apple revealed a new page, ‘Shot on iPhone 6’, dedicated to showcasing great pictures taken on the phone. The page has some truly haw-dropping pictures making one wonder if such pictures are possible through a phone camera. In a clever move, the images are used in an outdoor campaign (apparently synchronised to be launched globally including markets in India) – all of which are meant to evoke a ‘wow!’ reaction. I don’t know if the campaign was timed to launch alongside the Samsung S6 launch but it appears to be so. At the Samsung S6 launch event the brand took pains to compare pictures taken on that device along with those from an iPhone 6, obviously showing the latter as worse off.

Volkswagen Up: car advertising cliches taken for a ride

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Of ‘Shot on iPhone 6’, stimulus-response and story telling

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Volkswagen Up: car advertising cliches taken for a ride

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