Loved the lines in this campaign for Volkswagen Up! (a ‘city car’ according to Wikipedia). Not only are the lines crafted well they take subtle digs at the cliches of car advertising. Agency: Ogilvy & Mather. Via. The idea of a no-nonsense, efficient car is driven home. Facebook Comments Like this:Like Loading...Was this article helpful?YesNo 0 bhatnaturally A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more. Website Prev Post New Frooti: striking visual language 29th March 2015 2 Mins Read Next Post IPL’s attraction for brands: cricket minus the negatives 9th April 2015 2 Mins Read Related Posts Seen and noted: Stanza Fashion 10th January 2010 Coca-Cola spreads happiness with ‘sing-along’ carols 29th April 2013 @GoldieBlox takes gender stereotypes head on with ‘The Princess Machine’ 21st November 2013 30 great print ads that tell a visual story – Part 1 11th June 2009 4 Comments @nsadawarte 6 years ago Reply RT @bhatnaturally: Volkswagen Up: car advertising cliches taken for a ride http://t.co/ZExqG5nBEH Loading... @choudharyhp 6 years ago Reply Volkswagen Up: car advertising cliches taken for a ride http://t.co/jPSSM9LfTG via @bhatnaturally Loading... shilpa 6 years ago Reply Just started reading your blog..nice one! Loading... bhatnaturally Post Author 6 years ago Reply Thank you. Loading... Write A Comment Cancel Reply Save my name, email, and website in this browser for the next time I comment. Notify me of new posts by email.