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Volkswagen Up: car advertising cliches taken for a ride

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Loved the lines in this campaign for Volkswagen Up! (a ‘city car’ according to Wikipedia). Not only are the lines crafted well they take subtle digs at the cliches of car advertising.

Volkswagen Up

volkswagen-volkswagen-up-women-corporate-parents-wind-print-370174-adeevee

volkswagen-volkswagen-up-women-corporate-parents-wind-print-370175-adeevee

volkswagen-volkswagen-up-women-corporate-parents-wind-print-370176-adeevee

Agency: Ogilvy & Mather. Via.

The idea of a no-nonsense, efficient car is driven home.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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