Remember the Aspirina, CafiAspirina campaign which won big in 2010 and again in 2013? A new campaign for the same set of brands is a winner at The New York Festivals. What I liked about the campaign: the strategy to combine two variants into one ad and the format of assigning two kinds of problems to the variants. This is like a stand up comedian’s routine (Rodney Dangerfield had ‘No Respect’, David Letterman had the Top 10 list) which can run for a long time.
Agency: Almap BBDO
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