Campaigns that break out of well established category codes are quite rare. Over the years categories like ice creams, telecom, real estate and hotels have developed a look and tone & manner of their own. Usually a predictable one. In that context, it was nice to see this campaign from WCRS for the historic Corinthia Hotel, London.
Agency: WCRS&Co, London, UK. Via: Ads of the World. Click here for hi-res versions.
The Italian marble one was my favourite. Many of the commenters over at Ads of the World wrote ‘don’t get it’ in the comments section. I thought it brilliantly highlighted the unique features of the hotel – location, space of rooms etc. I am sure the £250 per night crowd will. Or will they?
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RT @designtaxi: Minimal posters based on mental disorders http://ow.ly/4soQ3. Reminds me of Corinthia ad's: http://tinyurl.com/4h88ajq