Campaigns that break out of well established category codes are quite rare. Over the years categories like ice creams, telecom, real estate and hotels have developed a look and tone & manner of their own. Usually a predictable one. In that context, it was nice to see this campaign from WCRS for the historic Corinthia Hotel, London.
The Italian marble one was my favourite. Many of the commenters over at Ads of the World wrote ‘don’t get it’ in the comments section. I thought it brilliantly highlighted the unique features of the hotel – location, space of rooms etc. I am sure the £250 per night crowd will. Or will they?