Advertising

Seen and noted: Corinthia Hotel

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Campaigns that break out of well established category codes are quite rare. Over the years categories like ice creams, telecom, real estate and hotels have developed a look and tone & manner of their own. Usually a predictable one. In that context, it was nice to see this campaign from WCRS for the historic Corinthia Hotel, London.

Agency: WCRS&Co, London, UK. Via: Ads of the World. Click here for hi-res versions.

The Italian marble one was my favourite. Many of the commenters over at Ads of the World wrote ‘don’t get it’ in the comments section. I thought it brilliantly highlighted the unique features of the hotel – location, space of rooms etc. I am sure the £250 per night crowd will. Or will they?

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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