Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 8th July: Ad Council, Ontario Tourism, Virgin Media and more.
Ad Council – Love Has No Labels
This ad doesn’t have a story with a ‘twist in the tale’ and is a monologue. Yet I found it riveting simply because of the context: there is news of strife, bigotry and hatred from across the world nowadays. In that context this message of ‘loving without labels’ strikes a chord.
Agency: R/GA
Turismo de Portugal: scores
Smart visual pun on football scores which is topical now, thanks to Euro 2016
Agency: MSTF Partners, Lisbon
Chipotle: Mexican Grill
Another mega production from Chipotle (following Scarecrow of 2013) which reminds us of some great Pixar movies in terms of the story line, production values and the ‘deep’ messaging.
Agency: CAA Marketing
Virgin Media: #BeTheFastest
The natural connection between speed, Usain Bolt and a broadband brand shines through in this ad for Virgin Media. The film has ten separate 9.58-second segments, each focusing on a different aspect of Bolt’s life.
It shows the ‘overwhelming rush of hurt’ he describes when talking about his training schedule, the impact his achievement had on adoring fans, the healthy Jamaican diet he grew up on, the gaming arcades he spent his childhood in and the Jamaican dance culture he is still a part of.
Agency: BBH
S.C. Johnson: Life needs ziploc
Simple yet striking visual representation of ‘problem-solution’.
Agency:Energy BBDO, Chicago
Ontario Tourism: where am I?
Very bold of an organisation to mask the brand being advertised but given the category (travel) and the question (‘where am I?’) it does pique your interest. Apparently this is aimed at locals (Toronto-Ontario residents) ‘who wouldn’t think of their own backyard when planning a vacation’. So the strategy was to not show familiar visuals from the area and create intrigue through the ‘where am I?’ question. Interesting.
Agency: FCB Toronto. Via.
Häagen-Dazs: Lose Yourself
Think Instagram for a food brand like Häagen-Dazs and you think timeline full of mouth-watering ice-cream shots. But the brand’s ‘Lose Yourself’ campaign on Instagram is a collection of candid sots of spectators at the Wimbledon. Different, relevant and clutter-breaking.
Agency: Grey, London
Which one was your favourite? Do comment in.
