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The dictionary defines creativity as ‘the use of imagination or original ideas to create something; inventiveness’. It also defines ‘art’ as ‘works produced by human creative skill and imagination’. We usually considers literature, paintings and extraordinary writing or architecture as ‘works of art’. In the world of advertising, creative talent – writers, art directors and designers were considered to be a separate ‘department’. They were responsible for generating ideas and creative assets such as, print ads, TV scripts, hoarding designs, logos and…

Every day we come across hundreds of commercial messages. Only a few of them are noticed and remembered. Here are a handful which caught my the week ending September 29th, 2017. Audi UK: Clowns I love ads which convey a clear consumer benefit based on a strong product feature, packaged through a compelling visual story based on a strong consumer insight. Isn’t that what good advertising is all about? Here’s an ad for Audi UK,…

[su_note note_color=”#f5f9bb”]There are hundreds of commercial messages vying for our attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ads which caught my eye, the week ending 15th Sep, 2017: TV spots from Amtrak, posters for Stranger Things and more.[/su_note] 1. Amtrak: Break the Travel Quo One of my earliest lessons in advertising strategy was about correctly defining one’s competition: an amusement park’s competition isn’t necessarily another…

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 8th July: Ad Council, Ontario Tourism, Virgin Media and more. Ad Council – Love Has No Labels This ad doesn’t have a story with a ‘twist in the tale’ and is a monologue. Yet I found it…

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 27th May, 2016: Cornetto Commitment Rings, Verizon and more. Cornetto: Commitment Rings The popularity of streaming services like Netflix and the reality of binge watching has resulted in new kinds of relationship strains: the urge to cheat…

Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 20th May, 2016:Getty Images, Budweiser and more. Getty Images: Endless Possibilities AlmapBBDO has created some great work for Getty Images (among others) in the past. The theme has been consistent – dramatise the range of stock image…

An ad for the movie, Alice in Wonderland in the form of a cover-wrap in the front page of L.A. Times created a furore recently. Some called it a shame on LA Times for selling it’s masthead. Reports said that the top editorial staff were initially against such a move but gave in to commercial considerations. Times of India would have wondered what the fuss was all about it – ‘if there is space, it…