The dictionary defines creativity as ‘the use of imagination or original ideas to create something; inventiveness’. It also defines ‘art’ as ‘works produced by human creative skill and imagination’. We usually considers literature, paintings and extraordinary writing or architecture as ‘works of art’. In the world of advertising, creative talent – writers, art directors and designers were considered to be a separate ‘department’. They were responsible for generating ideas and creative assets such as, print ads, TV scripts, hoarding designs, logos and…
