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Harvey Nichols does it again

The latest Harvey Nichols sales ad is in line with the consistently high creative standards of the brand. Just when you thought DDB London had exhausted ways of hyping the Harvey Nichols sale – from exaggerating the extent to which shoppers are ready to go to the reaction of the mannequins, they’ve come up with a fresh new perspective.

Harvey Nichols 1
Harvey Nichols 2
Harvey Nichols 3

Agency: DDB, London. Via: Campaign Live

Previous ad goodness for Harvey Nichols Sales:

harveynic2.jpg

There have been several other brilliant ads – like ‘sleeping bags‘ and ‘calendar‘ for the ‘sale’as well as the brand. I guess it’s difficult for the sequel to better the original hit, but Harvey Nichols & DDB, London seem to be exceptions to that rule.

bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

http://www.bhatnaturally.com