Fromm Family Foods: illustrating an idea

Loved these set of ads for Fromm Family Foods– ‘a fifth generation family owned & operated company specializing in finely crafted pet food & treats’. The illustration style compliments the idea of ‘pet food created with care’. To me it conveyed a sense of care, affection and that ‘lovingly created’ feeling we have for our special ones – the pets.

The campaign is created by : Eichenbaum & Associates, Milwaukee. According to their site, their involvement with Fromm Family is beyond just designing the ads: We named the product, designed the package, and spearheaded the marketing. It has enjoyed unparalleled success in the super-premium pet food market. They have been consistent with the imagery & personality for this brand:

Good to see work from US-based agencies that we usually don’t hear about in the trade press.