Advertising

Oxo Family, Philips Everyday Hero and more: creative ideas of the week

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Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 30th September: Oxo, Philips and more.

1. Oxo family

In the 80s, the ‘Oxo family’ featured in a series of advertisements featuring a typical British family. The campaign was popular and ran till the late 90s. The brand has now revived the ‘family’, suitably refreshed for the times. I loved the simplicity of the ads and the classic TV spot approach without resorting to hashtag this and Instagram that – not to mention the smile it brings on your face. Nice to see media coverage even for a traditional TV spot driven campaign.


Agency: JWT, London

2. General Electric

This kind of visual approach has been done by mouth freshener brands before but is still striking and gets the point across for this oven hood.

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Agency:Wunderman, Buenos Aires, Argentina

3. Philips: Everyday Hero

This campaign for Philips Healthcare was apparently inspired by a true story. I liked the fact that it wasn’t a hard sell of the product range but a reflection of the ethos of the brand.

Agency: Ogilvy, London

4. Wildlife Conservation Film Festival

This superbly executed film for Wildlife Conservation Film Festival tells the story of four animals facing extinction through the words of “I Dreamed a Dream”. The end is gut wrenching and reminds us of human kind’s never ending greed and disregard for nature.

Agency: DDB, New York

Which one was your favourite? Comment in.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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