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UK Advertising

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In 1989, British Airways released a campaign considered to be a classic in advertising. Back when special effects were not as advanced as they are today, it brought alive the idea of the brand bringing people together. In 2014, technology was used cleverly to make it appear as if a small boy ‘looked up’ every time a British Airways flight flew over a billboard in Piccadilly Circus. Of course there have several memorable tactical ads…

A majority of the ads suffer a fate worse than being disliked – they are ignored. Creating advertising that is noticed, remembered and liked is not easy. My weekly collection of clutter-breaking creative ads is a small tribute to teams which manage to entertain or moves us while meeting a business objective. After all, advertising is creativity with a commercial purpose (no pun intended). Here are a few ads which caught my eye this past week or so: Prostate…

Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are a few creative ideas which caught my eye this past week: Lumo: flight shame Many years ago I had taken…

Last week, a 3D outdoor creative put up in Tokyo’s Shinjuku area for Nike was not only shared widely on social media but also made it as a WhatsApp forward – usually an indication of how popular something is. Clutter-breaking adverts need to be celebrated as they pass the first test of getting noticed – especially in today’s world of extreme clutter where there’s content vying for one’s attention everywhere. Here are a few which…

Every week, I attempt to share a compilation of clutter-breaking creative ads. Occasionally I share views on ad industry matters. This week’s compilation includes new work from CRED, Air New Zealand and more. CRED: Chacha Chaudhary & Suppandi Once you’ve built a reputation or created a monster hit, expectations go up and sequels are compared to the original – be it movie franchises or ads. CRED is perhaps in that spot (no pun intended). While…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed. So managing to break through media clutter is actually a big deal. This week’s compilation includes Heineken’s smart effort to get people vaccinated, a hilarious spot from Thailand and more. GrabPay: Dear Homo sapiens As I have said before, ads from Thailand have a…

‘People read what interests them. Sometimes its an ad’ is part of a famous quote by advertising legend Howard Gossage back from the 1950s. We can extrapolate it in today’s context to cue that people would watch (or ‘engage with’ shall we say?) what interests them. Clutter-breaking creative ads are hard to come by; here are a few including AirPods Pro’s ‘Jump’, which caught my eye the last week: Apple Air Pods Pro: Jump As…

Every week, I attempt to share a compilation of clutter-breaking creative ads. I also occasionally share my views on industry topics. This week, my compilation of creative ads include TV spots from Apple for the Apple Watch Series 6, Tesco UK for its Clubcard and more. Apple Watch Series 6: it already does that Over the years, the Keynote events held by Apple have been master classes in both PR and presentation. The hallmarks have…

Every day hundreds of commercial messages are targeted at each one of us. However, only a handful are noticed and an even small number is remembered. Here are a few compelling creative ads which caught my eye during the past week. Volkswagen: a new mission The 50th Anniversary of the Moon Landing saw several brands trying to forge an association. Many of them were force fits and seem to be done with the objective of…

Just as last week, there were some rich pickings in creative ads this week too. A refreshing new perspective on banking services, a hilarious execution to position ‘ice cream for adults’ and more. Axos Bank: Banker Robbers Bank robberies are situations one is familiar with thanks to movies and ads. Here’s an ad with turns that scenario on its head portraying bankers as robbers. It is an arresting (no pun intended) idea to dramatise the…