Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling cliched the context works as he chides people for cooking food during the FIFA World Cup matches instead of ordering…
Every week, I attempt to share a curated list of best new creative ads. It’s a small tribute to brand teams everywhere as getting ads to be noticed is the first and most important task in brand communications. Hope you like this week’s picks of the best creative ads from around the world. Norwegian Consumer Council: A Day in the Life of an Ensh*ttificator Canadian writer Cory Doctorow coined the term ‘enshittification’ to cue how…
My weekly compilation of clutter-breaking creative ads is a tribute to ad agency teams everywhere. I know how difficult it is to get ads approved and be noticed by the public, especially amidst the information & sensory overload. This week, ads from Cadbury Bournville, FeviKwik and more. Cadbury Bournville: made to be enjoyed, not endured Many industry veterans in India lament the decline of English copywriting in India. It is quite rare to see a…
Every week, I attempt to publish a curated list of clutter-breaking creative ads as a small tribute to brand & agency teams everywhere. Most of advertising is simply ignored (a fate worse than being disliked) and so it ads which get noticed and like ought to be appreciated. In this week’s list ads from Chups Chups, Britbox and more. Chupa Chups: happy chemicals Some advertising ideas just take a split second to drive home the…
Every week, I attempt to curate a list of clutter breaking creative ads from across the world. I occasionally share some views on issues relevant to the ad industry. This week, ads from Sky Bet, Axe and more: Sky Bet: Cheltenham Festival Some lines convey great copywriting at one glance and bring a smile. The one about GOAT being a horse is one such. This campaign released a couple of weeks ago for a racing…
Every week I attempt to share a curated list of creative ads. This week, the best ads in my book include new work for UPI in India, StreetEasy in the US and Aruba Tourism in South America, among others. UPI: offer credit on UPI Unified Payments Interface (UPI) is an ‘instant real-time payment system developed by NPCI to facilitate inter-bank transactions through mobile phones’. In India, both consumers and merchants have adopted this payment mechanism…
The ‘Best ads of 2024’ lists I have come across recently in trade publications were usually short. I ended up picking 40 ad campaigns (see parts one, two and three) – mostly from the weekly compilation of clutter breaking ads. Here’s the last instalment of the list including ads from Apple, Uber Eats and more. Apple: M4 – no sweat The context: in October 2024, Apple ‘announced M4 Pro and M4 Max, two new chips…
My series of best ads of 2024 spans over four parts (check out the first and second instalments). I curated this compilation by looking at my weekly posts over the last 12 months. Here is part 3 of my pick of best ads of 2024: Volvo: EX90 – imagining what would be This ad for Volvo, released in October was shared widely on social media in December after the teaser reveal of Jaguar’s new brand…
It’s festive season in India and Diwali themed ads are everywhere. Several categories are natural fit for this season: fashion, jewellery, food and more. In this week’s compilation of clutter-breaking creative ads both feel-good and quirky, funny ads across categories. NPCI BHIM: Meethi Diwali ‘Spend more with us and we will donate a portion of the proceedings to a good cause’ is a common festive theme. A new ad, promoting the use of BHIM UPI…
Every week I attempt to curate a list of smart creative ideas including ads, brand identity and more. This week, a charming spot from Lloyds Bank, outdoor for Coca Cola Tacos and more. Lloyds Bank: Daddy daughter Advertising is magic when it brings together business strategy, an insight into human behaviour and creativity. Aside from a new brand identity, Lloyds Bank in the UK has launched a new ad which showcases the benefit of a…