Lumo’s ‘flight shame’, Brew City, what3words and more: creative ads of the week
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have...
Nike’s jaw-dropping 3D outdoor, ‘Long Live Cowgirls’ from Wrangler & more: top creative ads of the week
Last week, a 3D outdoor creative put up in Tokyo’s Shinjuku area for Nike was not only shared widely on social media but also made it as a WhatsApp forward...
CRED ‘Chacha Chaudhary & Suppandi’, Air New Zealand and other creative ads of the week
Every week, I attempt to share a compilation of clutter-breaking creative ads. Occasionally I share views on ad industry matters. This week’s compilation includes new work from CRED, Air New...
Heineken’s #FreshBeginnings, Longchamp Le Pliage and more: top creative ads of the week
Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go...
AirPods Pro ‘Jump’, Dulux’s ‘meteor’ and more: creative ads the week
‘People read what interests them. Sometimes its an ad’ is part of a famous quote by advertising legend Howard Gossage back from the 1950s. We can extrapolate it in today’s...
Apple Watch Series 6, Tesco Clubcard and more: top creative ads of the week
Every week, I attempt to share a compilation of clutter-breaking creative ads. I also occasionally share my views on industry topics. This week, my compilation of creative ads include TV...
Volkswagen, @Maersk, @DisneyIndia and more: 12 compelling creative ads of the week
Every day hundreds of commercial messages are targeted at each one of us. However, only a handful are noticed and an even small number is remembered. Here are a few...
Don’t Get Robbed by Your Bank, ‘ice cream for adults’ and more: top creative ads of the week
Just as last week, there were some rich pickings in creative ads this week too. A refreshing new perspective on banking services, a hilarious execution to position ‘ice cream for...
Honda Civic, One Show and more: 6 fun creative ads of the week
Every day we come across hundreds of commercial messages. But only a handful are noticed and recalled. Here are a few memorable creative ads from last week. 1. Great Western...
Stabilo highlighter, KFC ‘Neymar’ and more: 9 top creative ads of the week
Hundreds of commercial messages compete for our attention every day. But very few can be called creative ads – they are usually the ones which get noticed (the first pass...