Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed. So managing to break through media clutter is actually a big deal. This week’s compilation includes Heineken’s smart effort to get people vaccinated, a hilarious spot from Thailand and more. GrabPay: Dear Homo sapiens As I have said before, ads from Thailand have a…
‘People read what interests them. Sometimes its an ad’ is part of a famous quote by advertising legend Howard Gossage back from the 1950s. We can extrapolate it in today’s context to cue that people would watch (or ‘engage with’ shall we say?) what interests them. Clutter-breaking creative ads are hard to come by; here are a few including AirPods Pro’s ‘Jump’, which caught my eye the last week: Apple Air Pods Pro: Jump As…
Every week, I attempt to share a compilation of clutter-breaking creative ads. I also occasionally share my views on industry topics. This week, my compilation of creative ads include TV spots from Apple for the Apple Watch Series 6, Tesco UK for its Clubcard and more. Apple Watch Series 6: it already does that Over the years, the Keynote events held by Apple have been master classes in both PR and presentation. The hallmarks have…
Every day hundreds of commercial messages are targeted at each one of us. However, only a handful are noticed and an even small number is remembered. Here are a few compelling creative ads which caught my eye during the past week. Volkswagen: a new mission The 50th Anniversary of the Moon Landing saw several brands trying to forge an association. Many of them were force fits and seem to be done with the objective of…
Just as last week, there were some rich pickings in creative ads this week too. A refreshing new perspective on banking services, a hilarious execution to position ‘ice cream for adults’ and more. Axos Bank: Banker Robbers Bank robberies are situations one is familiar with thanks to movies and ads. Here’s an ad with turns that scenario on its head portraying bankers as robbers. It is an arresting (no pun intended) idea to dramatise the…
Every day we come across hundreds of commercial messages. But only a handful are noticed and recalled. Here are a few memorable creative ads from last week. 1. Great Western Railway: adventure continues Last year, GWR launched a campaign which was given a visual treatment like the Famous Five. The idea is taken forward this year too in a new ‘adventure’. The story conveys a product feature -the rail network, in an interesting manner. Agency:…
Hundreds of commercial messages compete for our attention every day. But very few can be called creative ads – they are usually the ones which get noticed (the first pass of any communication). Here are a few which caught my last week: 1. Stabilo: highlight the remarkable Over the years, the category of highlighters have seen many creative expressions to dramatise the generic benefit of the category. Admittedly there is hardly anything to differentiate between…
Every day we come across hundreds of commercial messages. Only a handfulare memorable. Here are a select few which caught my eye, the week ending 10th November, 2017. 1. John Lewis: Moz the Monster It’s that time of the year when ‘big retail’ – the famous brick & mortar chains of UK, launch their Christmas campaigns. These set of ads seem to be the Super Bowl of UK advertising garnering the same kind of global…
Every day we come across hundreds of commercial messages. Only a few of them are memorable. Here are a few which caught my eye the week ending 7th Oct, 2017. 1. UNIQLO: Skip Winter Ads which are a montage of visuals, set to a catchy jingle or music are quite common. One may say that these lack a creative idea but when the ingredients are put together in the right manner, they do make for…
[su_note note_color=”#bbe4f9″]There are hundreds of commercial messages vying for our attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ads which caught my eye, the week ending 8th Sep, 2017: TV spots Subaru Crosstrek, Philips Hue and more.[/su_note] Subaru Crosstrek: welcome to the pack I am not an automobile fan myself (though I keenly follow the category advertising, especially in print) so I didn’t know that Subaru…