TagUK Advertising

Oxo Family, Philips Everyday Hero and more: creative ideas of the week


Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 30th September: Oxo, Philips and more. 1. Oxo family In the 80s, the ‘Oxo family’ featured in a series of advertisements featuring a typical British family...

Ronnie Corbett, Quarter Life Poetry & Porsche: creative ideas of the week


BBC: Ronnie Corbett tribute Who says obituary ads can’t bring a smile? Here’s one from BBC paying tribute to Ronnie Corbett – the famous British comedian who passed away recently. He was known for the comedy sketch ‘The Two Ronnies’. His height (5ft 1-inch) was the topic of many jokes – so this tribute juxtaposed with the words ‘showbiz giant’ packs...

John Lewis does it again with their Christmas advert: #MontyThePenguin


And John Lewis does it again with their Christmas advert. It is yet another tugging-at-your-heartstrings story – this time, of a young boy and his Arctic pet, Monty the Penguin. It showcases the fun-filled adventures those two have but the mood takes a distinct turn, when the yearning Monty has for a loved one is conveyed. That moment in the film is so memorable – you wonder how they...

Classic ads: Jaffa Cakes – ‘Half moon’


Remember seeing this ad many moons ago in one of the ad reels and is etched in my memory. Can’t stop laughing every time I see the ad – so wicked and enjoyable. Agency: Publicis, London It takes guts to go against ‘category codes’ of food advertising (especially ads for biscuits) which typically restrict themselves to glorious product shots of ingredients and nothing much...

Salute to craftsmanship in advertising: @dandad 2014


Design and Art Direction (D&AD, formerly known as British Design & Art Direction) is a British educational charity which exists to promote excellence in design and advertising. D&AD ‘exists to stimulate, enable and award creative excellence in design and advertising’. It is a highly respected award and recognises great design beyond advertising – some of the categories include Product...

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Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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