The proposition for this brand of mattress is: ‘so comfortable, you will fall asleep in almost an instant’ – a common enough platform for this category. But what lifts the idea sky high is the art direction. And to imagine these ads were not created on a computer – all the headlines and the props were created by hand.
Agency: Saatchi & Saatchi, Milan. Via: I Believe in Advertising.
See the rest of the ads here. You can see the making of the campaign here.
Amazing man. I have never seen something like this. Like you said, Art reaching new levels. Outstanding.
True. A Cannes contender for sure. My picks for Cannes – hmm, thats a thought for another post.
This project is really cool!
I did a search on web, look at:
Yo, thanks for the link. I preferred the pdf version of ‘how they did it’ over the YouTube video. Thanks.