Corrado mattress: the difference Art Direction makes

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The proposition for this brand of mattress is: ‘so comfortable, you will fall asleep in almost an instant’ – a common enough platform for this category. But what lifts the idea sky high is the art direction. And to imagine these ads were not created on a computer – all the headlines and the props were created by hand.

Agency: Saatchi & Saatchi, Milan. Via: I Believe in Advertising.

See the rest of the ads here. You can see the making of the campaign here.

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By bhatnaturally

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bhatnaturally

Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.

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