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Corrado mattress: the difference Art Direction makes

The proposition for this brand of mattress is: ‘so comfortable, you will fall asleep in almost an instant’ – a common enough platform for this category. But what lifts the idea sky high is the art direction. And to imagine these ads were not created on a computer – all the headlines and the props were created by hand.

Agency: Saatchi & Saatchi, Milan. Via: I Believe in Advertising.

See the rest of the ads here. You can see the making of the campaign here.

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Published inAdvertising

4 Comments

  1. Amazing man. I have never seen something like this. Like you said, Art reaching new levels. Outstanding.

  2. True. A Cannes contender for sure. My picks for Cannes – hmm, thats a thought for another post.

    • Yo, thanks for the link. I preferred the pdf version of ‘how they did it’ over the YouTube video. Thanks.

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