Came across this interesting campaign for Yellow™ New Zealand. The task: build a tree house restaurant using the Yellow Pages for everything. Professional accordion player Tracey Collins then uses Yellow, her mobile and online connection to get 50 businesses together for the job. Her progress was documented for 66 days via TV ads, billboards, banners, and a microsite with a blog and webcam feed, at Yellowtreehouse.co.nz. The campaign, created by Colenso BBDO and AIM Proximity was awarded the 360 AXIS at the CAANZ (Communication Agencies Association of New Zealand) awards.
Read more about it at The Inspiration Room Daily.