Every week, I attempt to compile a list of ads which caught my eye in the recent past. Here’s a collection of interesting creative ads for week ending June 26, 2019.
Nissan Rogue: Distraction
Whether it is an exaggerated depiction of today’s reality or a glimpse into the future – the distracted world where everyone is peering into their phones seems very real. In this world, Nissan Rogue’s safety features such as an emergency braking system that detects pedestrians and a blind spot warning are woven in.
Agency: TBWA/Chiat/Day New York
Amul: butter cookies
Creativity doesn’t always have to be about dazzling or funny ad films or well-crafted print ads. Strategic thinking which outsmarts competing brands can also be a creative exercise. Amul has re-positioned its competition in butter cookies by getting consumers to focus on the fact that only Amul is made with real butter. In all its advertising, the focus is clearly on its products and such an exercise using the right medium creates dissonance.
McDonald’s and Burger King: competitive billboards
Competitive advertising can be fun. It is most effective when a challenger brand is perceived as a credible one by consumers and if the comparison is based on facts. Sometimes, a competitor’s brand line or advertising theme can also be taken potshots at, as seen in this billboard for McDonald’s to announce their table service in Belgium.
Burger King, not a stranger to gaining visibility through buzz has responded with this billboard taking potshots at McDonald’s by highlighting its product feature of ‘flame grilled’ burgers.
Liberty Mutual: Truth Tellers
Customisation is the brand promise of Liberty Mutual. Of late it has been conveying this message through a series of quirky, even bizarre setups meant to highlight : ‘Liberty Mutual customises your car insurance so that you pay only for what you need’. Loved this series of ads with ‘Bad Job’ being my favourite.
Agency: Goodby Silverstein & Partners
Old Spice: swagger
Since the re-launch of Old Spice with the Isaiah Mustafa commercials back in 2010, the brand has tried to re-create the same magic formula of great plots, writing and bizarreness. The latest series is trying a tad too hard to be funny perhaps but still highly watchable and brings out the laughs.
Which one was your favourite? Do comment in.