Mostly the good bits on advertising & branding.
The advertising & marketing industry trade portals were busy showcasing creative ads from Cannes Lions 2018, over the last two weeks. Despite the prevalence of made-for-award campaigns usually for ‘social good’ the award show is an opportunity to learn about new crafts & techniques and simply be inspired by the power of creative minds. I […]
This week I came across several compelling creative ads in outdoor and print mainly. The round up includes ‘The World’s Most Boring Billboard’ from Sweden and a set of charming outdoor posters for Parachute Bedding and Bath essentials. 1. Sioo:x – The World’s Most Boring Billboard Outdoor is considered a fleeting medium as its audience […]
This week’s pick of creative ideas include a mammoth idea – beyond just a TV commercial from BBC for the upcoming 2018 FIFA World Cup, a creative print ad for IKEA and more. 1. BBC: 2018 FIFA World Cup When it comes to creating buzz around a sporting event, especially one which is a recurring […]
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few top creative ads which caught my eye, the week ending 9th March, 2018: a short film for HomePod, outdoor for Postmates and more. 1. HomePod: Welcome Home The beauty of the audio visual medium is the ability […]
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few creative ads which caught my eye, the week ending 15th December, 2017. Coca-Cola: a magical thank you Every brand trying to capitalise on the spirit of Christmas has their ads anchored on these aspects: ‘sharing, kindness, love, […]
An outdoor campaign created by Zomato was in the spotlight last week. In my view, the campaign was brilliant as it had several good things going for it (a) it passed the first test of any advertising – to get noticed (b) the creative execution was largely based on popular culture references and brought a […]
Every day we come across hundreds of commercial messages. Only a handful are memorable. Here are a few creative ads which caught my eye, the week ending 1st December, 2017. Macy’s: The Perfect Gift Getting into the consideration set for Christmas shopping is the focus of virtually all retailers and several categories (gadgets, for example) […]