Every week, I attempt to share a curated list of clutter-breaking creative ads. This week, an interesting project to get consumers to shop offline by HomeGoods, a smart moment marketing move by IKEA Hong Kong and more. Goel TMT: support is strength I used to joke that in India a movie actor’s career arc will include endorsing a TMT brand – especially as a bus back panel or a billboard. ‘Strength’ is the generic benefit…
My weekly compilation of clutter-breaking creative ads was the source for the first part of my mega list of best ads of 2025. Here’s the second and final part. Hope you enjoy it. Five Star chicken: death of a salesman The hallmark of any top-notch advertisement is the right combination of creative strategy and execution. It takes a lot of smarts to figure out what needs to be said and then the ‘how it needs to be said’.…
Every week I attempt to share a compilation of clutter-breaking ads. It’s that time of the year when lists are in vogue as we revisit the best creative ads of 2025. Dreamies: Ad Attack Food advertising has a common proposition for both humans and pets: it is so irresistible that you’ll go to any length to get it or safeguard it from others. DREAMIES™ from Mars set up what looked like a regular vinyl billboard…
Every week, I attempt to curate a list of clutter-breaking creative ads. Most ads are ignored and only a handful are even noticed or discussed. Ad agency & brand teams which manage to produce ads which stand out deserve our appreciation, given all the chaos during the process. In this week’s edition, ads from Jeep, Ford and more. METT Singapore: attractive In advertising, it is common to dramatise or exaggerate a benefit of the product…
Creative ads that catch our attention are a rarity. Most advertising is eminently forgettable and totally ignored by consumers. Only a fraction get noticed and an even smaller number are liked, remembered or even discussed. My weekly compilation of clutter-breaking ads is a small tribute to brand and ad agency teams everywhere. The Ordinary: The Periodic Fable In the digital world, many D2C brands have gained traction fairly quickly (as compared to the years of…
Every week, I attempt to curate a list of creative ads which break through clutter and information overload. In this week’s edition: ads from the US and Australia for Uber, a TVC for an e-commerce brand in Canada and more. Uber: master class in theme advertising and use of a medium Recently, I came across a campaign for Uber in the US which caught my eye in the context of two things (a) creating theme…
Every week, I attempt to share clutter-breaking creative ideas from around the world. This week, ad for Telstra featuring Steve Buscemi, brilliant on-ground activation for the TV show ‘Educating Yorkshire’ and more. Channel 4: Educating Yorkshire trailer Educating Yorkshire returns to Channel 4 in the UK after a 12-year gap.It is a documentary series that follows the lives of students and teachers at Thornhill Community Academy in Dewsbury, West Yorkshire. The trailer for the new…
Every week, I attempt to share a curated list of clutter-breaking creative ads. In this week’s edition, hilarious ad for Chupa Chups from India, smart outdoor for TD and more. Chupa Chups Bites: unexpected It’s not easy to work on categories which have very little by way of product differentiation. Carbonated fizzy drinks, confectionary such as candies don’t have much to offer by way of anchoring a product story. The ads rely heavily on the…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week: ads from Nedbank, Apple, Sony Entertainment Television and more. Nedbank: Meet Anna & Yuto Many popular ads tell interesting stories – long before ‘storytelling’ was marketed as some sort of new invention in the era of digital campaigns or some rare skill which has to be learnt. Nedbank tells the story of Anna & Yuto in a format that has…
I publish a curated list of clutter-breaking creative ads almost every week. In this week’s compilation TV spot for Volkswagen Tera, outdoor for Audi and more. Volkswagen Tera: Arrivals We’ve seen brand collaborations and product placements in movies. Apple was known to swing such deals in popular TV shows and Hollywood productions. In Brazil, Volkswagen has partnered with Netflix for the launch of Volkswagen Tera which is quite unique in thought and bold in execution.…