Every week, I attempt to share clutter-breaking creative ideas from around the world. This week, ad for Telstra featuring Steve Buscemi, brilliant on-ground activation for the TV show ‘Educating Yorkshire’ and more. Channel 4: Educating Yorkshire trailer Educating Yorkshire returns to Channel 4 in the UK after a 12-year gap.It is a documentary series that follows the lives of students and teachers at Thornhill Community Academy in Dewsbury, West Yorkshire. The trailer for the new…
Every week, I attempt to share a curated list of clutter-breaking creative ads. In this week’s edition, hilarious ad for Chupa Chups from India, smart outdoor for TD and more. Chupa Chups Bites: unexpected It’s not easy to work on categories which have very little by way of product differentiation. Carbonated fizzy drinks, confectionary such as candies don’t have much to offer by way of anchoring a product story. The ads rely heavily on the…
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week: ads from Nedbank, Apple, Sony Entertainment Television and more. Nedbank: Meet Anna & Yuto Many popular ads tell interesting stories – long before ‘storytelling’ was marketed as some sort of new invention in the era of digital campaigns or some rare skill which has to be learnt. Nedbank tells the story of Anna & Yuto in a format that has…
I publish a curated list of clutter-breaking creative ads almost every week. In this week’s compilation TV spot for Volkswagen Tera, outdoor for Audi and more. Volkswagen Tera: Arrivals We’ve seen brand collaborations and product placements in movies. Apple was known to swing such deals in popular TV shows and Hollywood productions. In Brazil, Volkswagen has partnered with Netflix for the launch of Volkswagen Tera which is quite unique in thought and bold in execution.…
Every week I curate a list of clutter-breaking creative ads. While my blog has been active since 2008 or so, I began sharing some good work, instead of simply critiquing ads. Occasionally I share some views on the business of advertising. This week: ads for Shark Tank India, Oppo Reno and more. Shark Tank India: don’t register The context: Shark Tank is undoubtedly a cult reality show. It’s concept and content are part of popular…
Every week, I attempt to share a list of clutter-breaking creative ads. This week, select Cannes Lions winners, ads from Zomato, Wimbledon and more. Occasionally, I comment on topics relevant to the business of advertising. So another season of Cannes Lions winners is upon us. Some campaigns which have gone on to win big have been found to be dodgy when it comes to claims of effectiveness. One argument about awards in the context of…
Every week, I attempt to share a curated list of clutter-breaking creative ads. And the occasional comment on issues related to the business of advertising. A few ads from the past week or so which caught my eye: Flipkart: SASA LELE The context: the ‘sale ad’ is a tough brief. In most cases, just the percentage off and ‘amazing deals’ get highlighted. In multi-brand, multi-category aggregator platforms, it’s even tougher as everything ‘should’ be prioritised…
Every week, I attempt to share clutter-breaking creative ads. Most ads are simply ignored – a fate worse than being disliked. So ads which get noticed and liked need to be celebrated. In this week’s list, creative ads from Fiverr, Gatorade and more. Fiverr GO: not just another AI In 2024 Fiverr, the marketplace for freelance services released a popular ad ‘Nobody cares’ claiming that AI is only good as the people using it. In…
Every week, I attempt to curate a list of best ads from around the world. In the recent past, ads from Dream11 released to coincide with the new season of IPL were much talked about. A new set of ads from Dream11 among others, are part of my list this week. Dream11: who is in your team? The context: IPL is a much sought-after media property in India. It can be compared to the Super…
Every week, I attempt to curate a list of clutter breaking creative ads from across the world. I occasionally share some views on issues relevant to the ad industry. This week, ads from Sky Bet, Axe and more: Sky Bet: Cheltenham Festival Some lines convey great copywriting at one glance and bring a smile. The one about GOAT being a horse is one such. This campaign released a couple of weeks ago for a racing…