It is said that a majority of advertising is mediocre and plain forgettable. While we all are exposed to hundreds of commercial messaging, only a handful are memorable. Here are a few which caught my eye over the week: Spotify’s new playlists campaign, Tanishq’s new TV ad and more. 1. Spotify: playlists Last year, Spotify […]
WPPed Cream – the internal creative awards for WPP group agencies have been awarded since 2007. The categories have evolved over the years to reflect changing times. Thankfully, ‘advertising’ is still a category with awards for print, outdoor and film. Just a decade ago, outdoor was limited to vinyl billboards. But today, the category includes fancy interactive […]
Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 22nd April, 2016: Mosquito Killer Board, IKEA and more. Mosquito Killer Board The lines between the erstwhile […]
I love everything about the Snickers ‘you are not you when you are hungry’ campaign. It is based on a great insight, articulated well and the central idea is so ‘campaignable’. We’ve seen some great theme and tactical ads as part of the campaign. A new outdoor campaign takes it to the next level – actually showing people what the downside of being hungry.
Came across this piece of creative for a charitable cause. Imagine you are a shopper at a modern outlet, filling your trolley with goodies. And you see this piece of message in the trolley.