It’s festive season in India and Diwali themed ads are everywhere. Several categories are natural fit for this season: fashion, jewellery, food and more. In this week’s compilation of clutter-breaking creative ads both feel-good and quirky, funny ads across categories. NPCI BHIM: Meethi Diwali ‘Spend more with us and we will donate a portion of the proceedings to a good cause’ is a common festive theme. A new ad, promoting the use of BHIM UPI…
I attempt to share a curated list of clutter-breaking creative ads every week. Here are campaigns from John Lewis, Asics and more which caught my eye this week. John Lewis: The Window UK-based ‘big retail’ brands have been at the forefront of massive, big-production Christmas ads for years. It is perhaps one festive season campaign which sets up a lot of expectations – even beyond advertising & marketing trade portals. The ‘John Lewis Christmas ad’…
Every week, I attempt to curate a list of clutter-breaking creative ads. Occasionally, I comment on trends pertaining to the ad industry. In this week’s collection: ads from Nike, Lancôme and more. Nike: winning isn’t comfortable Earlier this year, the ‘Winning isn’t for everyone’ ad fuelled a polarised debate on the internet. Some saw it as highlighting the wrong side of competitive sports. I personally thought it truly represented the mental resolve of top sports…
Every week I attempt to curate a list of clutter-breaking creative ads. It’s a small tribute to advertising agencies & brand teams because even creating which are simply noticed – not ignored, is so difficult. In that context, where a majority of ads are simply not seen it’s a huge achievement to create ads which are noticed and liked. Channel 4: Paris 2024 Paralympics – Considering What? The team at the in-house creative department of…
As with every week (well, almost) I present a short compilation of ads which caught my eye. This week: more moment marketing, quirky ad for Visit Oslo among others. Visit Oslo: is it even a city? Selling a destination – be it a city or country is not comparable to selling a consume product or durable. First, consumers seek an experience visiting a new tourist spot. That may not always be the case with other…
Last week, both the advertising & tech portals discussed the controversy over the ‘Crush’ ad for iPad Pro. There were few other notable ads (I attempt a weekly compilation as seen in the archives) including Huggies, Volkswagen and Vadilal. O Boticario: Tempest Many brands see Mother’s Day as an opportunity to advertise. In a way, they make it about themselves and not about mothers. A majority of such efforts force fit the brand in the…
Every week I attempt to curate a collection of clutter-breaking creative ads. In this week’s compilation of advertising: a flight safety video from TUI, a fun TVC for a flavoured bottle drink and more. TUI: flight safety video I think it was Air New Zealand which was among the pioneers to create ‘out of the box’ flight safety videos. There have been many interesting ones since then, including a recent one from Air India. Travel…
Every week I attempt to share a compilation of creative ads. Crafting clutter breaking advertising deserves kudos as a majority of ads are simply ignored by us. Here are a few which caught my eye this week: Barnardo’s: feel like you belong Sometimes, a literal expression of a popular metaphor drives home the message effectively. The phrase ‘going into a shell’ is often used to cue an introvert’s behaviour. A new ad for Barnardo’s a…
I attempt to curate a list of clutter-breaking creative ads every week along with an occasional posts on trends in the industry. Last week I missed such a post and here with a compilation of a few ads which caught my eye in the past few weeks. Chevrolet: memories How do you create clutter breaking advertising among a sea of feel-good Christmas ads, retaining the same tone and manner as so many others? I think…
Ads which break through clutter of information overload and other messages vying for one’s attention need to be applauded. Because getting noticed is the first and most important task of any ad. If ignored, it’s a fate worse than being seen and disliked. My weekly compilation of creative ads (aside from my occasional views on the business of advertising) is a small tribute to brand teams & agencies everywhere. Here are my picks form the past week or…