Every week I curate a list of clutter-breaking creative ads. While my blog has been active since 2008 or so, I began sharing some good work, instead of simply critiquing ads. Occasionally I share some views on the business of advertising. This week: ads for Shark Tank India, Oppo Reno and more. Shark Tank India: don’t register The context: Shark Tank is undoubtedly a cult reality show. It’s concept and content are part of popular…
Every week, I attempt to share a list of clutter-breaking creative ads. This week, select Cannes Lions winners, ads from Zomato, Wimbledon and more. Occasionally, I comment on topics relevant to the business of advertising. So another season of Cannes Lions winners is upon us. Some campaigns which have gone on to win big have been found to be dodgy when it comes to claims of effectiveness. One argument about awards in the context of…
Every week, I attempt to share a curated list of clutter-breaking creative ads. And the occasional comment on issues related to the business of advertising. A few ads from the past week or so which caught my eye: Flipkart: SASA LELE The context: the ‘sale ad’ is a tough brief. In most cases, just the percentage off and ‘amazing deals’ get highlighted. In multi-brand, multi-category aggregator platforms, it’s even tougher as everything ‘should’ be prioritised…
Every week, I attempt to share clutter-breaking creative ads. Most ads are simply ignored – a fate worse than being disliked. So ads which get noticed and liked need to be celebrated. In this week’s list, creative ads from Fiverr, Gatorade and more. Fiverr GO: not just another AI In 2024 Fiverr, the marketplace for freelance services released a popular ad ‘Nobody cares’ claiming that AI is only good as the people using it. In…
Every week, I attempt to curate a list of best ads from around the world. In the recent past, ads from Dream11 released to coincide with the new season of IPL were much talked about. A new set of ads from Dream11 among others, are part of my list this week. Dream11: who is in your team? The context: IPL is a much sought-after media property in India. It can be compared to the Super…
Every week, I attempt to curate a list of clutter breaking creative ads from across the world. I occasionally share some views on issues relevant to the ad industry. This week, ads from Sky Bet, Axe and more: Sky Bet: Cheltenham Festival Some lines convey great copywriting at one glance and bring a smile. The one about GOAT being a horse is one such. This campaign released a couple of weeks ago for a racing…
It’s festive season in India and Diwali themed ads are everywhere. Several categories are natural fit for this season: fashion, jewellery, food and more. In this week’s compilation of clutter-breaking creative ads both feel-good and quirky, funny ads across categories. NPCI BHIM: Meethi Diwali ‘Spend more with us and we will donate a portion of the proceedings to a good cause’ is a common festive theme. A new ad, promoting the use of BHIM UPI…
I attempt to share a curated list of clutter-breaking creative ads every week. Here are campaigns from John Lewis, Asics and more which caught my eye this week. John Lewis: The Window UK-based ‘big retail’ brands have been at the forefront of massive, big-production Christmas ads for years. It is perhaps one festive season campaign which sets up a lot of expectations – even beyond advertising & marketing trade portals. The ‘John Lewis Christmas ad’…
Every week, I attempt to curate a list of clutter-breaking creative ads. Occasionally, I comment on trends pertaining to the ad industry. In this week’s collection: ads from Nike, Lancôme and more. Nike: winning isn’t comfortable Earlier this year, the ‘Winning isn’t for everyone’ ad fuelled a polarised debate on the internet. Some saw it as highlighting the wrong side of competitive sports. I personally thought it truly represented the mental resolve of top sports…
Every week I attempt to curate a list of clutter-breaking creative ads. It’s a small tribute to advertising agencies & brand teams because even creating which are simply noticed – not ignored, is so difficult. In that context, where a majority of ads are simply not seen it’s a huge achievement to create ads which are noticed and liked. Channel 4: Paris 2024 Paralympics – Considering What? The team at the in-house creative department of…