Classic ads: Jaffa Cakes – ‘Half moon’

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Remember seeing this ad many moons ago in one of the ad reels and is etched in my memory. Can’t stop laughing every time I see the ad – so wicked and enjoyable.

Agency: Publicis, London

It takes guts to go against ‘category codes’ of food advertising (especially ads for biscuits) which typically restrict themselves to glorious product shots of ingredients and nothing much. While ‘going to great lengths’ to have a food brand is a common theme, the execution here is so different and memorable.

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