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Funny Ads

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Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. Here are this week’s picks including ‘Icelandverse’- a parody on metaverse and more. Inspired by Iceland: parody on metaverse Poking fun at jargon or needlessly complex, obscure language used in the business world…

Every week, I attempt to share a compilation of clutter-breaking creative ads and occasionally some commentary on the business of advertising. As many have noted, a majority of the ads out there go un-noticed, so managing to break the clutter is actually a big deal. This week’s compilation includes smart work for KFC borrowed slogans, Posh virtual assistant and more. KFC: borrowed slogans The COVID-19 pandemic triggered a variety of tactical communications from brands. During the initial phase…

Ad agencies have it tough mostly when it comes to products they have to advertise. Most brands don’t have a real, significant competitive edge. Even if there is a genuine product differentiation, the window of opportunity to capitalise on it is limited as competing brands can offer the same or better fast enough. The task to create compelling, unique advertising is even more tough for ‘everyday’ categories where product parity is common – such as…

I struggled to put together a list of creative ads which were truly clutter-breaking this past week. It only reiterates how difficult it is to produce ads which are noticed, especially during festive seasons where there is a sea of sameness across categories. Apple: The magic of mini feat. xt The HomePod Mini was launched recently by Apple. As the name suggests its small size is a selling point. But even while the benefit can…

A majority of ads go unnoticed. Only a handful get our attention and an even smaller number are remembered & recalled. Here are a few creative ads I noticed and liked from last week. Mothercare: Body Proud Mums Advertising is often accused of air brushing reality. In most campaigns, especially those for fashion and women, show ‘beautiful people’ in their perfectly sculpted figures. Dove’s Evolution ad and the subsequent ‘Real Beauty’ campaign captured the essence…

Remember seeing this ad many moons ago in one of the ad reels and is etched in my memory. Can’t stop laughing every time I see the ad – so wicked and enjoyable. Agency: Publicis, London It takes guts to go against ‘category codes’ of food advertising (especially ads for biscuits) which typically restrict themselves to glorious product shots of ingredients and nothing much. While ‘going to great lengths’ to have a food brand is…