Honda’s ‘The Other Side’: brilliant on all fronts – strategy, creative & tech

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Wieden+Kennedy, London have done it again for Honda. The agency is known for some great work for the brand in the past, across media. According to the agency blog: we want to bring to life Honda’s other side, the side born from a racing heritage and thirst for innovation.

The strategy was to showcase Civic Type R, the ‘wild child alter-ego of the Civic hatchback’. We all know of Honda Civic to be a ‘regular’ car but ‘Type R’ is supposedly the sportier version of it. To bring this duality alive, there is a 3-minute film: ‘two parallel high-adrenaline tales, seamlessly mirroring each other’.

Go watch it on YouTube.

Honda The Other Side

Agency: Wieden+Kennedy
Director: Daniel Wolfe
Interactive Production: Stinkdigital

Loved it. Just the kind of stuff that makes brand halo shine brighter – both for the agency and client. And loved the way ‘technology’ was integrated seamlessly into the core of the brand idea and creative.

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