Wieden+Kennedy, London have done it again for Honda. The agency is known for some great work for the brand in the past, across media. According to the agency blog: we want to bring to life Honda’s other side, the side born from a racing heritage and thirst for innovation.
The strategy was to showcase Civic Type R, the ‘wild child alter-ego of the Civic hatchback’. We all know of Honda Civic to be a ‘regular’ car but ‘Type R’ is supposedly the sportier version of it. To bring this duality alive, there is a 3-minute film: ‘two parallel high-adrenaline tales, seamlessly mirroring each other’.
Loved it. Just the kind of stuff that makes brand halo shine brighter – both for the agency and client. And loved the way ‘technology’ was integrated seamlessly into the core of the brand idea and creative.