#Classicads #CannesLions edition: Pepsi Inner Tube

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Agency: BBDO, New York
Director: Simon West

This classic Super Bowl commercial from 1995 has everything going for it to make a great TV commercial: a visually engaging idea, a simple compelling story with a twist and the product right at the centre of it all. ‘Mom, he’s done it again!’ was a killer.

Classic. Memorable. Timeless. And won Gold at Films Lions in Cannes.

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