Every week, I attempt to share a compilation of creative ads, including a two-part series on ‘best ads of 2023’. I stumbled upon a few more interesting ads in the last week or so, including additions to the Christmas-themed ads of 2023.
Esselunga: The Walnut
In October this year, Esselunga, a super market chain in Italy ran an ad whose central premise was: ‘your groceries are never groceries‘. On hindsight, that’s such a powerful summation allowing the creative team to weave wonderful little stories on a deeper meaning behind a seemingly regular purchase from a grocery store. A new ad takes the idea forward beautifully and in line with the spirit of the festive season. Advertising, when done well is such fun.
Agency: Small
Sony LIV Shark Tank: Season 3 promo
I am not a fan of the show (have not watched any episode) but loved the concept for the Season 3 promo of Shark Tank India: it is a farewell of an employee who is about to startup. The twist: it is done in the style of a post-wedding ‘bidaai’ with several barbs thrown at the corporate world’s goings on.
Production house: Moonshot
iPhone 15 Plus: Miss You
Here’s another example of asking the ‘so what?’ question to arrive at a creative idea. It is a form of benefit laddering – a technique used to convey a stretched benefit. In this case, the benefit of a long battery life is not extended to something far-fetched but a different perspective: electric sockets feel left out because they are not used as often any more. The sockets are presented as human-like faces synchronising their facial moves to an apt sound track.
Mothers for Democracy: Thoughts & Prayers
Yet another, thought provoking ad dramatising the fact that effective action is needed when it comes to gun control laws in the US.
Thoughts and Prayers remind us that without “action” we will never address the biggest issue of our time. The number one killer of children is not drowning, cancer, or car wrecks. It is guns. And we have waited years for politicians and leaders to do something.
I thought it is based on a universal insight: we all get on with our lives as if nothing happened even after a major violent acts.
Guinness: Foot Pints
Apparently Guinness created a billboard advert in 2020 which cleverly married the visual element associated with the brand with an idea to show how popular the brand is.
In a PR-driven effort, the team has created a pair of boots which leaves similar prints on snow, as shown in the earlier billboard.
Via: LinkedIn
Make My Trip: forex at your doorstep
‘Forex at your doorstep’ is translated as those represented in those currencies coming to your doorstep to deliver the package. Fun interpretation with several little, noticeable touches which bring a smile.
ADP: the 25th hour
There is no disputing that COVID-19 has changed life – especially in the work related aspects. Corporates have had to adapt to new ways of working since then. While all department and roles in a company have been impacted, HR teams everywhere are expected to manage people and ensure productivity doesn’t suffer. ADP, whose main buyers are HR folks has created an interesting campaign based on the premise ‘Anything can change the world of work’ which is likely to resonate with the target audience. The creative idea: an extra hour added to the day, thanks to a solar flare, tying it with their product promise of ‘forward thinking solutions’.
Which one was your favourite? Do comment in.
