Every once in a while, the ad industry gets a fillip in terms spends with new or emerging categories. It was telecom a few years, then insurance and so on. The IPL advertising is not really a category in itself but its got huge visibility thanks to the brand and team advertising. Now the channels have joined the fray. Check out this hilarious ad from SET MAX.
And then there is this bummer for the Bangalore team. Seems like the enthusiasm to sell the liquor brand overrides the objective of selling the team. They end up doing neither, me thinks.