Marinella: visual ties in the idea

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A nice, visual campaign for Marinella Ties is doing the rounds of ad blogs. The objective is a familiar one: convey that the brand is available and sought after across the world for a long period of time. Even the creative idea of using local sights & landmarks in the ad has been done before. But the usage of the product into the visual to create a pun makes the ads noticeable and memorable.

Agency: Foolbite, Italy. Via: Ads of the World

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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