Marinella: visual ties in the idea

15th September 2012 1 Min Read

A nice, visual campaign for Marinella Ties is doing the rounds of ad blogs. The objective is a familiar one: convey that the brand is available and sought after across the world for a long period of time. Even the creative idea of using local sights & landmarks in the ad has been done before. But the usage of the product into the visual to create a pun makes the ads noticeable and memorable.