Came across this wonderful ad for Volkswagen fitted with the RNS 510 Navigation System. Now, that propostion sounds bland and does not offer any ‘navigation’ for the creative team. Apparently, this system not only unites a host of multimedia functions, but it can also be combined with a hybrid TV tuner and Bluetooth mobile phone preparation. This info turns a seemingly bland propostion into a great idea: entertainment & navigation in one.
Advertising Agency: DDB, Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Art Directors: Kristoffer Heilemann, Gabriel Mattar
Copywriters: Ludwig Berndl, Philip Bolland, Ricardo Wolff
Pointers for me: (a) Know thy brand’s features in and out (b) package thy benefit in a simple, entertaining manner.