Between bookmarked sites, Twitter and RSS feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 16th September: IKEA, H&M, Heineken and more.
1. IKEA: Every Other Week
A sweet little spot from IKEA from Sweden. The spot says a lot with hardly any dialogue. What I liked was the fact that it leaves the viewer to connect the dots, fill in the blanks as it were without spelling out everything.
Agency: Akestam Holst
2. Magners: topical ad
Here’s a topical ad which is smart, relevant to the brand and brings a smile to the face. In my view, topical ads which link a brand to the news of the day can deliver far greater impact than regular one-off ads. The crux being the link to the brand – see some more examples here.
3. H&M: New Autumn Collection
Juxtaposing seemingly conflicting audio and video has been a powerful advertising technique. The contrast between the visuals and the words draw the viewer’s attention. In H&M’s new ad, the Tom Jones classic from the ’70s, with its male-centric and condescending lyrics work well with visuals of the modern day H&M women.
Agency: Forsman & Bodenfors
4. Heineken: Go Places
Companies not just fight for market share but talent too. Top notch talent is sought after by all companies and in this ‘war’, an intangible like affinity can be a clincher. Heineken’s new effort to recruit talent is aimed at improving it’s cool quotient. The ploy? Get potential employees to complete an ‘interview’ at Go Places where there are questions to be answered. Once complete the results, which determine your personality type must be submitted along with your resume. Clever stuff.
The video, is a teaser for the interview as well as setting the tone for what to expect at Heineken.
Which one did you like the most? Comment in.