Parle Monaco: makes life interesting

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Parle Monaco has taken forward the idea of ‘life namkeen banaiye‘. The earlier ads urged people to make mundane moments interesting. It led to spots like the Ticket Checker being chased all over, firang tourists being taken for a ride etc. The execution was mixed across several spots, some tickling the funny bone, some not. That’s the way with humour, right?

The new ads have Aamir Khan playing the protagonist, with consummate ease. There are two on air, ‘coach’ and ‘glass‘.

The ‘coach’ ad is funnier compared to the ‘glass’ one – which was a tad unbelievable. Another subtle change from the earlier spots – the protagonist there puts someone through ‘hardship’ unnecessarily. The poor ticket collector ad or the firangi tourist ads fall into this category. Essentially someone was taking ‘phirki’ out of them, adding some ‘meanness’ quotient to the brand. The Aamir spots are a departure with ‘harmless fun’ being the central idea.

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