Outdoor

Zimbabwean currency: worthless money, priceless idea

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Found this on Adrants. To call attention to the deplorable situation in Zimbabwe, TBWA\HUNT\LASCARIS collected trillions of dollars worth of worthless Zimbabwe currency to create billboards, flyers and wallpaper. The purpose of the campaign is to support The Zimbabwean Newspaper which has been slapped by the Mugabe regime with a 55% luxury duty tax making the paper unaffordable to most citizens.

The campaign is running in England and South Africa where it is hoped people will buy the newspaper to support its ongoing coverage of the country’s plight.

Zimbabwean billboardZimbabwean wallpaperZimb Poster

More pictures here. John Wanamaker is attributed to have said, ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half’. Well in this case, there is money used literally and sure highlights the worthlessness of it.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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