Seen and noted: #CokeHands

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Jonathan Mark Long, the student who created the famous Steve Jobs tribute poster has created a bus shelter design for Coke, as part of the Open Happiness campaign. Installed in Shanghai this piece of creative work is going viral on the web. And deservedly so. As the AdAge article said:

“I think the way I approached the poster is quite similar to the Steve Jobs Apple logo,” Mr. Mak said. “I enjoy making visual puns. … I don’t want to say it’s my style, but I do enjoy combining elements together to create a joke almost. It captures people’s attention. These kinds of images are quite appropriate to advertising. It takes a second to get, and then there’s an ‘aha’ moment.”

Apparently this was not an official assignment but a proactive idea.

 Agency: Ogilvy. Via
Just a decade ago, a billboard installed in Shanghai would perhaps be seen and appreciated around the world, a year later – thanks to One Show Annual, D&AD and such like. Today, such creative ideas go global almost instantly thanks to the viral nature of the web. Nice.
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