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IAMS frisbee: when medium meets message

Along with Pedigree’s Adoption Drive, this one must mark as one of the best examples of a brand going beyond advertising to drive preference. IAMS in Australia created these branded frisbees to drive home the proposition of strong dogs.


Copyranter says this is social media. True, in a way.

Via Direct Daily.


Ex-ad man. Love advertising, Apple, tech, digital, design and all things creative. VP - MarCom, @Robosoft. Views personal. See disclaimer for more.