IAMS frisbee: when medium meets message

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Along with Pedigree’s Adoption Drive, this one must mark as one of the best examples of a brand going beyond advertising to drive preference. IAMS in Australia created these branded frisbees to drive home the proposition of strong dogs.


Copyranter says this is social media. True, in a way.

Via Direct Daily.

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A marketing communications professional with a keen interest in all things advertising. I share creative ads and views on the ad industry here. Views are personal. See Disclaimer for more.

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