Coca Cola Schweppes released this ad this month in The Times, UK and had to withdraw it soon. The reason: the Mexican embassy objected to it.
According to Coca-Cola, “The essence of the Schweppes ‘Experience Matters’ campaign is celebrating the very British tradition of satire. The cartoons are designed to bring a smile to an otherwise gloomy news agenda and reflect topical issues in the news”. I guess tongue-in-cheek British humour, intended to be a funny take on the Swine Flu controversy, fell flat. Pity, really. I found the ‘Experience Matters’ campaign intriguing and typically British. A heritage brand, it can afford to mask even the brand name in the ads.
The cartoons are inspired by William Hogarth, a satirical cartoonist whose social commentary was influential in the Great Britain in the 1700s. As with Grey and their campaign for Amnesty International, any campaign that is a social commentary on things around us, albeit in a lighter vein, runs the risk of facing heat.