The ‘product window’ – usually the most glossed over section in a TV script. Treated as the mandatory section after the ‘setup’ and the ‘solution’ and left to the production house for ‘treatment’. There are some scripts on the other hand, which are centered around showcasing the product and what it does. Lurpak’s 2011 spot, Kitchen Odyssey is one such.
Agency: Wieden + Kennedy, London
Amazing how an omelette could be made this mouth watering. Great follow up to the ‘Saturday is breakfast day‘ effort. Also goes to show that sometimes, ads that hinge on great execution can be memorable too.